The percentage of purchases being made online is only increasing, which has prompted a number of brands to foray into the world of eCommerce retail. However, as offline brands go online, many online brands are going offline as evident with this collection of physical retail stores.
Online retail satisfies a consumer preference for instant gratification, but lacks the experience of physically making a purchase. As such, online brands are looking to reinforce the relationship between consumer and brand by creating pop-ups, physical retail locations and more.
This collection highlights a number of examples of how eCommerce retail is expanding to the real world to help create a more comprehensive experience. As brands seek to become a more integral part of the consumer lifestyle, we'll likely see brands continue to balance the online/offline world more intently.
17 eCommerce Retail Stores
From Online Retailer Bookstores to Crafty Retail Partnerships:
Michael Hemsworth — Feb 9, 2016 — Marketing
21
Minimalist Eyewear Boutiques
Ace & Tate is an E-tailer with a New Physical Outpost in Amsterdam
20
Online Beauty Boutiques
The Online Retailer Madison Reed Opened Its First Physical Store in NYC
19
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
18
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
17
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
16
Social Media Clothing Communities
Wavey Garms is an Online Marketplace for Apparel Bartering
15
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
14
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
13
Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA
12
Custom Retail Spaces
The Store & Teenage Engineering are Collaborating on an Experimental NYC Shop
11
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
10
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
9
Self-Serve Shopping Cafes
Alibaba's 'Tao Cafe' Takes the eShopping Experience Offline
8
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
7
Physical E-Commerce Shops (UPDATE)
Amazon's New York Book Store is a Retail Space Selling Books
6
Online Retailer Brick-and-Mortars
The Nasty Gal Melrose Store is Located in Los Angeles
5
Furniture Brand Retail Expansions
Herman Miller Has Opened Its First Brick and Mortar Store
4
Purchase-Predicting Stores
Farfetch Turns Browns into a "Store of the Future" with Retail Tech
3
Skincare Airport Dispensers
Online and Minneapolis-St. Paul Airport is Where to Buy Proactive
2
Expansive Jewelry Shops
Online Retailer BaubleBar's First Physical Location Will Be in New York
1
Editorial Subscription Shops
The magCulture Brick-and-Mortar Store Recently Opened in London
Related Ideas
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Ultra-Modern Footwear Retail Interiors
Birkenstock Expands Its Retail Footprint in Spain
Global Commerce Platforms
THG Helps Brands Expand Globally with Integrated Commerce Services
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Sportswear Retail Expansions
On Opened Its First UAE Store in Dubai
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Social eCommerce Creator Partnerships
Pinterest and Amazon Partnered for Frictionless Retail
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Flagship Value Fashion
Primark expands affordable fashion with a major Manhattan flagship store
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Beauty Marketplace Expansion
Bath & Body Works Enters 600+ Ulta Beauty Stores
Elegantly Subdued Retail Settings
Ann Demeulemeester Opened a New Boutique in Milan
Beauty Retailer Partnerships
CJ OLIVE YOUNG x SEPHORA Announced a Global Partnership and Expansion
Lead Intelligence Services
Ecommerce Leads Identifies Stores Actively Seeking Agency Partners
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Marketplace-Based Auto Retail
Hertz Expands Certified Car Sales Through eBay’s Digital Platform
Beauty Retail Delivery Partnerships
Ulta Beauty Has Added 1500 Stores to the Uber Eats Marketplace
Sports Nutrition Retailer Ranges
The Very Group Added Four New Brands to the Very Online Offerings
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Regional Ecommerce Expansion Moves
Lululemon Launches lululemon.mx Website for New Operations
DTC Physical Retail Expansions
Povison Opens Its First Permanent Store in Los Angeles
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Dedicated Contemporary Fashion Stores
COS Has Debuted a Dedicated Canadian Online Store
Luxury Design-Led Retail
ALAÏA Opens a Bangkok Boutique Featuring Collectible Design Pieces
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Modern Consumer-Tech Stores
Nothing Announced its First Physical Store in India
Compact IKEA Retail Spaces
IKEA Launches Smaller Stores Focused on Quick Visits and Essentials
Shoppable Discovery Commerce
SmartCommerce and Ahold Delhaize USA Connect Content to Carts
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
Digital Age Retailer Catalogues
Argos Your Catalogue Offers a Digital-First Experience
Hybrid Resale Platforms
StockX Adds Used Sneakers and Vintage Apparel to Its Platform
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
Expanded Automotive Dealer Listings
Amazon Introduced New Brands on its Automotive Storefront
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Refined Outdoor Retail Concepts
Tilley Opens New Its Store Under Unity Brands
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Compact Urban Grocery Retail
Whole Foods Expanded Daily Shop Stores into Three U.S. Cities
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Direct-to-Consumer Storefront Debuts
William-Sonoma’s GreenRow Opens a Physical SoHo Store
Multi-Format Reading Platforms
Spotify Connects Audiobooks with Physical Book Purchases
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Nationwide Digital Grocery Experiences
ALDI U.S. Partners with Instacart’s Storefront Pro
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Grocery Retail Intelligence Platforms
Eileen Expedites Business Operations on the Retail Floor
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Immersive Tech Retail Experiences
The Latest Xiaomi Store in London Showcases Tech and Lifestyle
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Hybrid Bookstore Apps
Spotify Merged Physical and Digital Book Browsing in One App
Shelf-Less Retail Stores
Goody Goody Liquor Uses Robots and QR Codes to Replace Shelving
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Second-Party E-Commerce Models
Neato manages online sales and logistics for consumer brands
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Physical Book Renewals
Spotify Partners With Bookshop.org To Sell Physical Books
Department Store Brand Residencies
LILYSILK opens its first European store at Oberpollinger
Franchise Destination Retail
Gundam Base Expands Immersive Hobby Stores Across the US
Intelligent Retail Infrastructure
Supermicro Spotlights Its Intelligent In-Store Retail Solutions
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
University-Focused Retail Environments
Towson University & Follett Higher Education Open a UStore
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
Measured Retail Expansions
Vessi Launches its Bellevue Store and In-Store Splash Experience
Integrated Last-Mile Logistics
DHL and USPS Expand Parcel Delivery Through a Long-Term Partnership
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Wellness Experience Stores
BIRKENSTOCK Combines Footwear Care with Community Experiences
Mass-Market Functional Fitness
TRX Expands Functional Fitness into Mass Retail
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
Retail Brand Incubator Moves
Backcountry Launches Platform to Scale Emerging Outdoor Brands
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Kid-Designed Retail Bags
East of England Co-op sells bags supporting local communities
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Shelf Digitization Strategies
Coresight Research and Simbe highlight retail shelf digitization
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Managed Retail Connectivity Services
Internet Retailing Introduced ConsumerX Managed Connectivity
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
BNPL Physical Retail Partnerships
Klarna and Lululemon Partnered for In-Store Payment
Retail Veterinary Support
PetSmart Expands Virtual Veterinary Care Across Canadian Stores
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Ultra-Fast Retailer Deliveries
Walmart 30‑Minute‑or‑Less Delivery Maximizes Access to Essentials
Ad-Friendly Retail Integrations
Lightspeed Commerce Launches Meta Conversions API Integration
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Digital Shelf Edge Labels
James Hall & Co. Rolls Out the SOLUM Electronic Shelf Edge Labels
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Healthcare Apparel Retail Concepts
Kindthread Opens an Omnichannel Scrub Store
Digital-First Furniture Stores
Article Debuted Its Direct-To-Consumer Furniture Stores in the U.S.
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Australian Designer Pop-Ups
WeWearAustralian Opens its WeWearAustralian Soho Store
Retail Membership Ecosystems
Walmart+ Combines Delivery, Shipping, and Streaming Benefits
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Campus Convenience Hubs
Co-op Expands Self-Service Stores Across Russell Group Universities
Cross-Border Marketplace Expansion
Walmart Opens U.S. Marketplace Inventory to Mexico
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Integrated Retail Execution Services
JLL Streamlines Retail Development Services
Supply Chain Services
Amazon Opens Its Global Logistics Network to All Businesses
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Store-In-Store Fandom Retail
DICK'S and Lids Create Dedicated Fan Destinations Across U.S. Stores
Specialized Retail Execution Teams
The Reset Team Launches National Merchandising Service
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Experiential Retail Communities
Lykli Blends Retail, Wellness and Community Spaces Under One Roof
Conservation Retail Stores
Western National Parks Reinvests Purchases into Forest Stewardship
Global Home Improvement Stores
Vevor Opens Doors to its First U.S. Storefront