Horror movies have always been a popular go-to option for individuals looking to be frightened or scared, and these creepy marketing techniques are utilizing some of those shocking and disturbing elements as a way to draw in and attract consumers.
With the amount of print ads and commercials continually bombarding viewers every single day, it takes something truly unique and eye-catching to make people remember a certain product or theme. What better way to catch someone's attention than by showcasing a horrifying image or frighteningly scary horror character? From horrifying cereal commercials to frightening food safety ads, these creepy marketing techniques are utilizing scare tactics as way to make an impression on viewers.
Whether you enjoy horror movies or not, there's no doubt that these creepy marketing techniques will surely leave a bold and shocking impression on anyone who sees it.
40 Creepy Marketing Techniques
From Event-Promoting Horror Videos to Blood-Sucking Smoking Ads:
Tana Makmanee — Jun 27, 2013 — Marketing
40
Creepy Double-Take Campaigns
The Dominika Naziebty Spring/Summer 2012 Lookbook is Conceptual
39
Pregnant Promotions
The INDT Campaign is Swollen With Hilarity
38
Role Reversal Shockvertising
'Humans for Animals' Creates an Alarming Campaign
37
Morbid Magazine Marketing
The Ritual Magazine Italia Ad Campaign Depicts Creepy Kids
36
Freaky Marionette Fashion Ads
The Versace for H&M Video is Weird but Fascinating
35
Creepy Cause Campaigns
The K.I.D.S. 2011 Print Ads Show How Children's Diabetes Kills Innocence
34
Monster-Full Fashion Ads
The Mulberry Fall 2012 Campaign is Entirely Enchanting
33
Interactive Anti-Blemish Ads
Peel-Off Zits & Cellulite You Can Pop
32
Horrorvertising
Burger King's ‘Open Late' Campaign Caters to Scary Villains
31
Creepy Double-Faced Ads
The Berlitz Language Center Campaign Promotes Flawless Foreign Speaking
30
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
29
Cannibalistic Caffeine Campaigns
These Cafe Taina Coffee Ads Keep You Alert
28
Spiderwoman Sock Ads
Vog Socks Debut on the Web with Beautiful Arachnids
27
Monstrous Calling Campaigns
The Vodacom 2011 Ads Shows Free Calls After Midnight
26
Excited Eyeball Ads
The Hotwheels Elite Collection Campaign Will 'Make Daddy Jealous'
25
Chain Reaction Infection Ads
Dettol Hand Sanitizer Hammers Home the Need to Clean Your Hands
24
Creepy Skinvertising
Harnn Massage Balm Ads Get Under Your Skin
23
Voyeurvertising
Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside
22
Uncomfortably Creepy Commercials
Snickers Gets Eerie for Halloween Campaign
21
Blood-Sucking Smoking Ads
The 'Mask' Campaign Discourage Smoking Through Dracula-Like Smokes
20
Barbaric Furniture Ads
The Connect Furniture Print Ads Show People Why They Need Furniture
19
Hygienic Shockvertising II
Carre Fresh: Wipe Whatever You've Touched
18
Sexual Predator Ads
The Baby Can Wait Campaign Teaches Girls About Healthy Relationships
17
Possessed Shoes & Earphones
Allegro.pl 'Things Get Closer' Campaign
16
Creepy Faceless Ads
The Young Lions Brazil 2013 Campaign Features Scrunched Up Expressions
15
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
14
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
13
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
12
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
11
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
10
Horrific Porcelain Ads
The Profondo Rosso Campaign is Shockingly Gory
9
Uncovering Alcoholism
These PSA Ads Reveal The Ugly Reality
8
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
7
Insect Love Advertising
The Futureo Credit Card Campaign Unites Savers and Spenders
6
Devilish Vacuum Commercials
The Dirt Devil Exorcist Ad is Freakishly Funny
5
Double-Eyed Cat Campaigns
The Pet Show Pet Food Ads by Hermandad are Dizzying
4
Horrifying Cereal Commercials
The 'Cornflakes Advert' Video Will Make Your Blood Curdle
3
Informed Cyclops Ads
The Delo.ua News Briefly Campaign Shows 'One Glance is Enough'
2
Frightening Illness Ads
'The Bear' HIV Prevention Commercial Shows the Masked Qualities of HIV
1
Event-Promoting Horror Videos
Portfolio Night Could be as Scary as the Terrifying Promo Vid
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Trashy Liquor Ads
The Alibi Kentucky Straight Bourbon Campaign is Similar to 'People of Walmart'
Flipping-Off Leader Ads
The Reporters Without Borders 2013 Campaign Addresses Controversial Issues
100 Vivacious Versace Features
From Peakaboo Pads to Seaside Leather Shoots
Bright Blue Seaside Captures
Alexa Chung Featured in the Me & City Spring Summer 2012 Campaign
Child-Frightening Toy Ads
The Limited Edition Collectible Toys Campaign is Not Geared Towards Kids
Raining Kidswear Ads
The Burberry Childrenswear AW12 Campaign is Absolutely Adorable
Spooky Haunted Images
This Series by Lucy Reynolds is Mysterious and Spooky
Studded Leather Party Pieces (UPDATE)
The Versace for H&M Women's Line is Finally Revealed
Anticipated Win Ads
The Connect 4 Campaign Advises People to Not Claim Victory Too Fast
Balloon People Ads
The Vodafone Celebrate Bandra Campaign Promotes an Annual Indian Festival
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
Last Words Safety Ads
The Fiat DNT TXT AND DRV Campaign is Inspired by Historical Figures
Dead Fly Car Ads
The Renault Megane R.S. 265 HP Campaign is Hilariously Morbid
Bunny-Shadow Alcohol Ads
The Hennessy 'What's Your Wild Rabbit' Campaign Urges Never Give Up
Minimalist 80s Fashion
The Sleek Magazine 'The Now Code' Editorial is Retro, Colorful and Simple
Minimal Monochromatic Fashion
The El Pais 'Cara De Los 90' Editorial Stars a Stark Cara Delevingne
Fished Garbage Ads
The Surfrider Foundation Campaign Promotes Beach Cleanup Days
Thumbprint Bear Portraits
The Coca-Cola Arctic Home Campaign Promotes Donations by Texts
Feather Turbine Ads
The Dow Chemical Company Campaign is Imaginatively Whimsical
Comic-Inspired Kid Campaigns
The Mother's Pride Print Ads Encourage a Child's Curiousity
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
Helicopter Errand Ads
The New York Lottery's Powerball Campaign Shows the Disgustingly Rich
Simplistic Accessory Portraits
The Finn Jewelry Fall 2012 Campaign is Delicate and Feminine
Crisp Ladylike Ads
The Dior Summer Mix 2012 Campaign Stars a Porcelain Julia Hafstrom
Healthy Humanimal Ads
The Biocanina Pet Care Products Campaign is Bizarrely Adorable
Fashionable Photo Essays
The 'Post Cards from the Edge of Reason' Editorial Stars Kel Markey
Outrageous Neon Ensembles
The Versace for H&M Men's Collection Campaign is Bold and Bright
Futuristic Geometric Fashion
Emily Seul Ki Uhm Creates Looks Fit for Sci-Fi Scientists
Painfully Personified Tool Ads
The Bayer Aspirin For Workache Campaign is Full of Discomfort
Shapely Minimalist Lookbooks
The Tome Autumn/Winter 2012 Collection is Darkly Demure
Humanimal Arousal Ads
The Viagra Unleash the Beast Campaign is Raw and Testosterone-Filled
Beggar Hood Ornament Ads
The Bucharest City Police Campaign Pleads 'Don't Encourage Begging'
Phallic Weapon Ads
The Lovestore Make Love, Not War Campaign is Destructively Sensual
Luxe Origami Lottery Ads
The Lotto 'What Would You Do?' Campaign is Happily Surreal
Disco Ball Head Ads
The Tallink Silja Line Galaxy Party Cruise Campaign Targets Revellers
Starkly Pale Portraits
The Balint Barna 'A Touch of White' Shoot is Fashion-Forward
Wrinkled Time-Passing Ads
The Mapfre Insurance Pension Plans Campaign Urges Smart Future Planning
Richly Sultry Fashion Ads
Gucci Pre-Fall 2012 Campaign is Glamorously Seductive
Harness-Filled Photoshoots
The Anthony Deeying Gabe Witmer Editorial is Dark and Dramatic
Iconic Maze Head Ads
The Academia de Ideias Ad Campaign Promotes "Challenges For Your Brain"
Tough Dog Fashion Ads
The Harvey Nichols The New Breed Campaign Hones in on Tenacious Shoppers
Soil-Accepting Detergent Ads
The OMO Dirt is Good Campaign Embraces Everyday Stains
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
Tribal Soft Drink Ads
The Blue 'Taste of Angola' Campaign is Colorful and Exotic
Excessively URL-Based Campaigns
The New Coca-Cola Ad Campaign Features 61 URLs with the Ahh Effect
Eco-Friendly Toy Ads
The WWF We Should Never Stop Recycling Campaign Promotes Playful Alternatives
Romantically Mended Object Ads
The BIC Bond Campaign Shows That Whatever Breaks Up is Fixable
Bubble-Wrapped Food Ads
The Pao de Acucar Campaign Promotes Save Grocery Deliveries
Primal Arctic Collections
The Bevza FW 2012 Lookbook is Haute and Rugged
Messy Gum Ads
The First Choice Bubblegum Flavored Milk Campaign Provides a Win-Win Situation
Tool-Painted Hand Ads
The Practimac Free Tools Furniture Campaign is Fun and Informative
Impatient Caricature Ads
The Cartoon Network Animation Academy Campaign Promotes an Opportunity
Mind Maze Ads
The Inlingua Language School Campaign Promotes Faster Translations
Skin Cancer Campaigns
The Pharma Nostra Print Ads Shows That Sun Exposure is Not a Game
Fantastical Concept Sketch Ads
The Orange Apple Creative Imagery Campaign is Imaginatively Fun
Distracting TV Ads
The Gol Television Football Channel Campaign Depicts Oblivious Watchers
Foamy Clerical Collar Ads
The Church End Brewery 'World's End' Campaign is Very Priestly
Origami Animal Ads
The Rexiine House Campaign Asks People to Wear Artificial Fur
Traumatized Typography Texting Ads
The MINI Word Blocker App Campaign Promotes Safe Driving
Aged Cartoon Character Ads
The Tounsia TV Campaign Shows That This Network Defies Time
Split Era Ads
The The Life The Times Campaign Promotes the Publication's Diamond Jubilee Coverage
Geometric Menswear Editorials
The Shaun Casey Novembre Shoot Features Architectural Accents
Deadly Food Ads
The Down to Earth Campaign Urges People to 'Switch to Organic Food While You Can'
Element-Strung Word Ads
The LavkaLavka Food Made By Nature Campaign is Clever and Simple
Sinking Alcoholism Ads
The AA Unidade Servico Recupercao Campaign Depicts Suicidal Drinkers
Inverted Landscape Auto Ads
The Mercedes-Benz Airmatic Campaign Drives on Air
Stoically Sophisticated Ads
The Hugo by Hugo Boss Fall 2012 Stars a Sleek Freja Beha Erichsen
Misplaced Object Ads
The Fiat Original Parts Campaign Focuses on the Right Mechanics
Crisp Air Cuisines
The Siemens Ventilation Systems Campaign Boasts the Freshness of the Outdoors
Split-Second News Campaigns
The La Repubblica.it Print Ads Shows How History Can Change Instantly
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
Dubious Yawn Ads
The Flying Horse Energy Drink Campaign is Comically Creative
Aerial Food Photo Ads
The Festival International de la Photographie Culinaire Campaign is Tasty
Cosmic Fruit Ads
The Criterion Fine Cut Knives Campaign is Out of This World
Boot Obsession Ads
The Brazilia Designer Shoe Outlet Campaign Centers Around Quirky Imagery
Frosty-Eyed Fashion
The 'Forgotten Subject' Photo Series is Inspired by Kaspar Hauser
Urban Femme Fatale Ads
The Jean Paul Gaultier Fall 2012 Campaign Stars a Sultry Karlie Kloss
Framed Winning Ticket Ads
The New York Lottery Family Feud Campaign Does Away with Sentimentality
Lovely Lathering Jewelry
The Fragrant Rings by Kyeok Kim Magically Turn into Soap
Accordion Storage Ads
The Nissan Tiida Expandable Trunk Campaign Can Accommodate Large Containers
Childlike Company Ads
The Actitudes Young Adults Agency Campaign is Cute
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
Tear-Inducing Auto Ads
The Chevrolet Drive Carefully Campaign Shows "Speed Can Make People Suffer"
Artistically Scratched Floor Ads
The Tok & Stok Campaign Urges Against Rearranging Furniture
Amateur Druggy Ads
The Psychiatric Health Fund Know Drugs Campaign Calls People Out
Signature Celeb Style Ads
The GQ Teaching Men to Style Campaign Encourages Better Fashion Sense
Surreal Sweetheart Ads
The Sonimagfoto & Multimedia Photolovers Campaign is Bizarrely Amorous
Chewy Lollipop Ads
The Chupa Chups Now with Gum Campaign is Simple and Retro
Metropolitan-Themed Ice Cream
The Ben & Jerry's City Churned Campaign Crowdsources Locals
Burning Violence Ads
The Amnesty International Fan the Flame Campaign is Utterly Powerful
Two-Headed Reptile Ads
The 3M Scotch Double-Sided Tape Campaign is 'Sticky on Both Sides'
35 Designer Diffusion Lines
From California Cool Collections to Designer Flannel Fashion
Facial Hair Styling Sticks
The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form
Angled Auto Ads
The Volkswagen Side Assist Ad Campaign Makes a Serious Point
Hairy Holiday Ornaments
The Twitchy Mustache Ornaments Make Adorable Snowman Faces
Ceased Chattiness Campaigns
The Merello Really Sour Candy Ads Targets an Older Generation
Victorious Stick Figure Ads
The Pictionary Quick Draw Wins Campaign Roots for the Underdog
Edgily Fractured Fashion Ads
The Givenchy Fall 2012 Campaign Stars Punk Princess Stella Tennant
Sled-Ditching Santas
The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'
Creative Career Competence Charts
See if You Have What it Takes to Become a Graphic Designer
Marketer Composition Charts
Modern Marketing Professionals Must be Both Artists and Scientists
Mouth-Stuffed Sport Ads
The Gol Television Football Campaign Thwarts Romance
Online Marketing Media Statistics
Find Out How Organizations Structure Their Social Media Teams
Molecular Addiction Ads
The Crenvi Casa de Recuperacao Nova Vida Campaign Speaks to Drug Users
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
Rippling Concrete Campaigns
Keep Australia Beautiful Asks "Where Does Your Rubbish Go?"
Potty Training Pet Ads
The Pipican 2011 Campaign Teaches Dogs Where to Pee
Headless Chicken Fashion Ads
The Harvey Nichols Sale Campaign Encourage Women to Stay Calm
Mustache-Clad Runways
The Joao Pimenta Fall 2013 Runway Captures the Movember Season
Acrobatic Porcelain Figurines
The 3M Cushion Wrap Ad Campaign Sculpts Motion
Festive Facial Hair Infographics
The Moustache Styles Infographic Makes Movember Memorable
Dictator Cigarette Character Ads
The Bem Ser Integrative Health Campaign Advocates Freedom
Lavish Lifestyle Campaigns
The Bratislava Football Academy Ads Promote Comfortable Retirement
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
Precious Pet Adoptions
The Shopping Total Ad Campaign Shows That Adopting Changes Lives
Retro Resurgence Branding
Armida Ascano Discusses New Products That Use Retro Ads
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
Real-Time Anti-Smoking Ads
The Advertisement Focuses on the Process and Justifications in Quitting
Exotic Terrain Campaigns
The Land Rover 'Go Beyond' Ads Travel to Remote Landscapes
Bloody Blender Campaigns
The Land Transport NZ Ads Advocate Safe Driving
Contortionist Controller Campaigns
The Xbox 360 Kinect 2011 Ads Advocate Gamer Activity
Terrifying Toon Mashup Trailers
'The Lion King Rises' Trailer has Simba Watching Over Gotham City
Blurred Landmark Auto Ads
The Renault Master Camping Car Campaign Likens It to a Must-See Sight
Hopeful Lung Health Campaigns
Service Plan Health and Life Created a Stop Smoking Calendar
Spirit-Lifting City Ads
The JCDecaux Good Things Coming Soon Campaign Sends a Positive Message
Techy Teeth-Searching Ads
The Oral-B Dental Floss Campaign Helps Find Lodged Food
Abstract Coffee Prints Ads
The Coffee Print Ad from Leo Burnett Showcases How Art Should Be Used
Cheesy Whiskered Pastries
The Moustache Choux Puffs Are a Great Snack for Movember
Frozen Social Media Treats
The Stoyn for Facebook Ice Pop is a Replica of Mark Zuckerberg's Head
Poverty-Fighting Soap
'Eve Echo' Sells Hygiene Products That Offer Loans to Female Entrepreneurs
Foresighted Anti-Violence Prints
The AWARE 'Stop the Cycle' Campaign Battles Domestic Abuse
Surfing Mammal Groomers
The Whale Hair Comb Surfs on the Wiry Waves of Your Facial Hair
Powerful Lens Prints
The GE X500 Camera Ads by Bangkokshowcase Bring Monuments Closer
Moustached Musical Instruments
The Movember Moustache Guitar Creates Awareness Against Cancer
Apparition Aroma Ads
The Electra Chef Campaign Sheds Light on Odor Haunted Homes
Hairy Drinking Accessories
Claim Your Drinks the Itchy Twitchy Way with the Mustache Glass Markers
Porky Hand Cleaners
'PorKleen' Bacon Hand Sanitizer Takes Meat Obssesion in a Healthy Direction
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