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The News Briefly Campaign Shows 'One Glance is Enough'

 - May 15, 2013
References: leoburnett & ibelieveinadv
The News Briefly campaign reads, 'One glance is enough.' To illustrate this casual statement, the models' features have been tweaked ever so slightly so as to portray rather creepy cyclops looks. Nevertheless, this hammers the message in even more. By visiting the Russian media site, people will be able to stay up-to-date in an easy and convenient manner.

Conceived and executed by the Leo Burnett ad agency branch based in Ukraine, the News Briefly campaign was art directed by Sergii Molokovich and Denys Savchenko with creative direction by Tatiana Fedorenko. The portraits were shot by photographer Dmitry Pochitalin and played with in post-production by Jekyll n’ Hyde. Altogether, the images address the main benefit of the news outlet in an fun and imaginative way.