For marketers, October is the time of year when they have to push out Halloween candy to homeowners. The given task for advertising agencies is to show them that [insert brand] is the one to give out to trick-or-treating kids.
Advertising agency BBDO came up with an odd and creepy campaign for Snickers that was released at the end of September this year. It shows a few kids trying to pose as an adult, with a mask almost resembling plastic surgery queen Jocelyn Wildenstein. Both 15- and 30-second spots were produced for television and became instant viral hits online.
Whether or not this creepy campaign boosts sales for Snickers this Halloween season, it definitely leaves the viewers with an eerie feeling.
Snickers Gets Eerie for Halloween Campaign
Peter Vallas — October 8, 2010 — Special