Entitled 'Cold Summer,' the sterile Dominika Naziebty Spring/Summer 2012 lookbook features intriguing visual imagery and simplistic wardrobe selects. Model look-a-likes Kasia Oleszczuk and Gosia star in this alluring advertorial spread.
This campaign spread is outfitted by stylist Gabi Gnat. Whether showcasing dramatic draping, rich layers or unconventional fabrics, this minimalist collection is presented in an artful and somewhat disturbing way.
Whether resembling siamese twins or concealing their faces with long locks of hair, Kasia and Gosia are still and stoic, reminiscent of lifeless mannequins. Photographed by Dominik Tarabanski, this sombre photo spread introduces the world to the Dominika Naziebty Spring/Summer 2012 collection, proving that the Polish designer has high fashion potential.
Why This Trend Is Growing
- Conceptual Advertisements
- The use of intriguing visual imagery and simplistic wardrobe selects in campaigns can disrupt the traditional ad industry.
- Minimalist Collections
- Presenting unconventional fabrics presented in a disturbing way has the potential to innovate the fashion industry.
- Sombre Photo Spreads
- Using still and stoic lifeless mannequins-like models in fashion campaigns can disrupt the traditional fashion industry.
Industries Being Reshaped
- Fashion Industry
- Conceptual ads, minimalist collections, and sombre photo spreads can create disruptive innovation opportunities in fashion.
