As much as you might be creeped out by the K.I.D.S. 2011 ad campaign, you have to admit that the message is quite strong if it does bring out that response. Considering that it is bringing society's attention to an important issue -- children's diabetes -- I think that was exactly what it was trying to accomplish.
Created by Winkler + Noah Photography in collaboration with agency Armando Testa, the K.I.D.S. 2011 ad campaign follows a young boy as he wears a mask that illustrates not only how much he has aged because of his diabetic ailment, but also his loss of innocence and other child-like qualities.
More than that, the K.I.D.S. 2011 ad campaign brings to light how the invasive therapy used to help them beat children's diabetes can actually destroy them gradually as it sucks the life out of them.