Marketers are constantly looking for new and inventive techniques to draw in viewers, and these bold black and white campaigns have utilized a very creative grayscale effect to reach consumers on a more emotional level.
Long before color was available on television, people were accustomed to seeing black and white imagery on their TV sets. And while technology has come a long way since those vintage TV days, there's something very nostalgic and sentimental about seeing that old school black and white imagery again in this modern age. That's why marketers are starting to incorporate that vintage black and white theme into their ads as a way to portray that old school charm.
From sleek grayscale fashion ads to soccer star holiday ads, these bold black and white campaigns will definitely capture people's attention with its use of retro imagery.
48 Bold Black and White Campaigns
48
Luxuriously Moody Ads
The Zara Fall 2012 Campaign Stars a Contemplative Freja Beha Erichsen
47
Chromatic Grunge Campaigns
The Saint Laurent Paris Pre-Fall 2013 Advertisements Boast Edginess
46
Romantic Cafe Fashion Ads
Kate Moss & Gaspard Ulliel for Longchamp
45
Dapper Duo Ads
The Giorgio Armani Fall 2012 Campaign Stars Aymeline Valade and Simon Nessman
44
Elegantly Rebellious Fashion Ads
The Altuzarra Fall 2013 Ad Campaign Stars Stella Tennant
43
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
42
The Return of Romance
Burberry's Melancholy Fall 08-09 Campaign
41
Dark Surrealistic Ads
Diesel Spring Summer 2009 Campaign
40
Female-Clad Menswear Ads
The Saint Laurent SS13 Campaign Stars a Boyish Saskia de Brauw
39
Sleek Grayscale Fashion Ads
The Calvin Klein Fall 2013 Ad Campaign Stars Model Vanessa Axente
38
Sibling Fashion Ads
Prada Menswear S/S '09 Campaign Features Brothers
37
Striking Nuptial Advertisements
The Justin Alexander Ad Campaign is Romantic and Sweet
36
Romantic Retro Marketing
The Sizzling Guess Fall/Winter 2010 Campaign
35
Designer Yoga Bodywear
Calvin Klein Performance Line
34
Melodramatic Trench Ads
The Burberry Fall 2012 Campaign Stars Gabriella Wilde and Roo Panes
33
Scenic Fashion Campaigns
The Alphorria Fall 2011 Ads With Iris Strubegger Inspire Wanderlust
32
Romantic Date Fashion Campaigns
Mangano Goes to The Streets in FW09
31
Moody Ladylike Fashion Ads
The Jil Sander Fall 2013 Ad Campaign Stars Edie Campbell
30
Stoically Sophisticated Ads
The Hugo by Hugo Boss Fall 2012 Stars a Sleek Freja Beha Erichsen
29
Voluminous Pleated Gowns
Naomi Campbell Stars in Pinko Spring Summer 2012 Campaign
28
Grayscale Victorian-Like Fashion Ads
The Alexander Mcqueen Fall 2013 Campaign Stars Edie Campbell
27
Alluring Coastal Gem Campaigns
The David Yurman Fall 2012 Ad Video Starts Gisele Bündchen
26
Retro Paparazzi Shorts (UPDATE)
The Miss Dior A/W 2012 Campaign Video Stars Mila Kunis
25
Mimicking Monochromatic Ads
The Chanel Spring 2012 Campaign is Simple and Cinematic
24
Cinematic Grayscale Fashion Ads
The Alexander Wang Fall 2013 Campaign Stars Model Malgosia Bela
23
Introspective Fashion Ads
David Mayer Naman Showcases Moody S/S ‘09 Campaign
22
Tormented Love Ads
The AY Not Dead Fall 2012 Campaign Stars a Harrowed Dree Hemingway
21
Dirty Dancing Stilettos
The Tabitha Simmons A/W 2011 Video Gets Tapping
20
Glamorous Hollywood Ads
The Pharrell Williams Revlon Commercial Plumps Its Way to Seduction
19
Parisian Stroll Catalogs
The Fendi Spring 2012 Lookbook Stars a Prim and Proper Arizona Muse
18
Vintage Rocker Fashion Ads
John Varvatos and ZZ Top Team for Ad Campaign
17
Cozy Cashmere Fashion Ads
The Tse Fall 2012 Campaign Stars a Serene Guinevere van Seenus
16
Moody Grayscale Fashion Ads
The Givenchy Fall 2013 Campaign Stars Actress Amanda Seyfried
15
Shared Affliction Ads
The Pharex Naproxen Sodium Campaign Focuses on Joint Pain
14
Human Rights Graphics
Amnesty Portugal Uses Animation To Catch Your Attention
13
Black-and-White Asiatorials
The Oriental-Inspired Prada Spring 2010 Ad Campaign
12
Soccer Star Holiday Ads
The David Beckham for H&M Christmas Collection Campaign is Revealing
11
Nostalgic Aspirational Beer Ads
This Guinness Commercial Questions Our Limitations in Life
10
Embarassing Father Campaigns
The ‘Dads in Briefs’ Commercial by BGH is Hilarious
9
Artsy Silhouette Laptop Ads
The Yoga 11S Ad Campaign is the Furthest Thing from Techy
8
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
7
Doggy Denim Ads
Boston Terrier Advertises Stylish Jeans for Autumn/Winter 2009
6
Macabre Insect-Killer Ads
Raid Campaign Features Grim Reaper
5
Upside-Down Face Ads
The Global Security Systems Campaign Reveals Hilarious Deception
4
Nostalgic Hat Commercials
New Era’s ‘First Changes Everything’ Ad Blends Culture
3
Stark Fashion Teasers
The Alexander Wang RTW Fall 2012 Video is Enticing
2
High-Octane Beverage Ads
The E-ON Energy Drink Campaign Features Extreme Sports
1
Dapper Rooftop Fragrance Ads
The Dior Homme Parfum Campaign Stars Robert Pattinson
Related Ideas
Contrasting Minimal Lifestyle Shoes
Nike's Zoom Vomero 5 Gets a Black and White Colorway
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Vibrant Distressed Shoe Silhouettes
Converse and ADER ERROR Launched a Second Collaborative Drop
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Monochrome Sophisticated Apparel
The Blvck Paris x Keith Haring Capsule Offers Dynamic Artistry
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Vintage TV-Themed Apparel
Sports Brand Umbro Launches Its Debut Collection with MTV
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Multi-Color Green-Accented Sneakers
New Balance Unveils the 'Black/Green' Warped Runner Colorway
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Rebranded Color Campaigns
The Loneliest Color by Sherwin-Williams Highlights Unappreciated Hues
Neon Accented Lifestyle Sneakers
Nike Adorns its Air Max 95 Sneaker in a Greedy Colorway
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Greyscale Lifestyle Sneaker Packs
New Balance Introduces New Sneakers for Grey Day 2024
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Timeless Romantic Apparel
Grey Bandit Offers an Array of Summer-Ready Apparel
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Retro Boldly Printed Eyewear
Oakley Revives the Racing Jacket Striped Sunglasses for Spring
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Colorful Emotion-Evoking Decor Series
H&M Home and PANTONE Launch a Interior Decor Collection
Slick Monochromatic Fashion Collections
Stone Island Boasts a Minimalist Color Palette for SS23
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Monochromatic Minimal Tennis Shoes
Nike Joins BLACK COMME des GARÇONS on the Tennis Classic
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Jazz-Inspired Apparel Collections
The National Jazz Museum and Book Works Launching Tee Collection
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Minimal Retail Collaborative Sneakers
Dover Street Market Presents a Pair of Muted Samba Sneakers
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Cozy Greyscale Minimal Apparel
Entire Studios Launches a New Range of Streetwear for the Season
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Geometric Colorful Residential Spaces
Office S&M Designs the Vibrant Graphic House in London
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Elevated Versatile Capsules
Elevate Your Wardrobe with Blvck Paris' Fall 2023 Collection
Colorful Seasonal Americana Fashion
Blauer USA Presents its New Collection for Summer
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Artistic Black History Decor
These New Meijer's Products Celebrate Black History Month
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic