The best branding techniques are usually those with some tongue and cheek involved, and these examples of packaging designs certainly have plenty of zip. From desserts that appear to be licking themselves to stereotypical Canadian packaging, these products all have humorous qualities.
Even though maple syrup is already quite Canadian, the people at Goods & Services wanted to spice things up even more, and put the most stereotypical things from the Great White North on the labels. Apparently this syrup is strong enough for hockey players. Go figure. Another hilarious find for best branding techniques is the packaging for underwear label Freshly Laid. It states on the front that the contents are not made for chickens, as some people might be out on the hunt for groceries and become confused when they stumble across a pair of skivvies.
20 Cheeky Packaging Designs
From Mouthy Dessert Marketing to the Best Branding for Dogs:
Jamie Danielle Munro — Mar 19, 2014 — Marketing
20
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
19
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
18
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
17
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
16
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
15
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
14
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
13
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
12
Sizzling Red-Hot Packaging
The Restaurant Branding Conceptualized for Mexiko is Fiery
11
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
10
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
9
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
8
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
7
Stereotypical Canadian Packaging
The Goods & Services Holiday Gift Pays Tribute to the North
6
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
5
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
4
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
3
Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form
2
Sad Lumberjack Packaging
The Tidda Wooden Christmas Tree Box Features a Tearing Up Timber Cutter
1
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Related Ideas
Package Opener Dental Accessories
Heinz Grillz Help to Open Condiment Packets in Style
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Canadian Pet Care Companies
Barkus Provides Pet Maintenance Products Using Clean Ingredients
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Dairy-Driven Snack Products
These SMUG Dairy Snacks Come in Three Varieties
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Canadian-Made CPG Brand Campaigns
Kruger Products Debuts Made by Canadians for Canadians
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
High-Altitude Dog Food Unboxings
ORIJEN Launched FRESHPREY with the World's Most Extreme Unboxing
Playful Reusable Cartoon Deodorants
The Wild x Paddington Case Celebrates the Character
Industrial-Strength Lollipop Packaging
Chupa Chups Impossible Promotes a New, Easy-to-Open Wrapper
Breakfast-Inspired Novelty Bags
Longchamp Introduced the 'Épure XS Toast Bag' in Brown Leather
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Daring Hard Candies
Strangers Candies Makes Unique, Naturally Flavored Hard Candies
Lickable Wrapping Paper
KFC's Holiday Wrapping Paper is Infused with a Festive Burger Flavor
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ice Cream Branding Initiatives
Carvel® Ice Cream Cakes Boasts a New Visual Brand Design
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Mailable Chocolate Bars
Postie Crafts Ready-to-Send, Postcard-Sized Chocolates
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Fruity Creative Campaigns
Tic Tac® Chewy! Debuts the Soft on the Inside Campaign
Indulgent Festive Snack Lines
Gnaw Chocolate Taps Festive Characters for Its Christmas Offerings
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Pickle-Shaped Chocolates
M&S Food's You Tickle My Pickle Milk Chocolate is a Playful Treat
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Unique Cannabis Packaging
Dogwalkers Launches a Twist on a Seasonal Staple with The Summer 6-Pack
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Curated Candy Kits
Clever Candy Candy Kits Share Themed Assortments Like Grandma's Purse Candy
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Limited-Edition Maple-Infused Beers
Maple from Canada & Steadfast Brewing Co. Debut a Cheeky Beer
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Minimal Sustainable Pet Designs
Biting Edge Creates Beautiful Designs for Pets and Owners
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Shareable Confectionery Treat Ranges
Stockley's Treat Bag Comes in 12 Handcrafted Candy Options
Cheeky Pizza Pronounciation Campaigns
Dr. Oetker Canada Emphasizes Canadian Origins of Its Pizza
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Animated Butt-Shaped Mascots
Duluth Trading Company Has Introduced Max Gluteus
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Sweet Charcuterie Gift Sets
The Candy Charcuterie Tray Line from Nassau Candy Has Three Options
Industrial Candy Shells
The Chupa Chups Impossible Lollipop Arrives in an Industrial-Strength Case
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Fun-Forward Personal Care Lines
hello® Has Expanded Its Canadian Product Line with Two Formulas
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Sweet Treat Rebrands
The New Killer Brownie Invites Dessert Lovers to ‘Live a Little’
Swedish-Inspired Candy Boxes
The Sugarwish Swedish Tasting Collection Takes You on a Tour
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Toothpaste Blind Boxes
Hismile's Blind Box Toothpastes Share Fun Flavors Like Ube or Waffles
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
Specialized Pet Nutrition Lines
The Honest Kitchen Introduces Two New Nutritious Products
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Bakery-Inspired Food Toppers
What’s Barking’s Shakers Food Toppers Make Dogs' Meals More Fun
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Pouch-Packaged Animal Fats
These M.A.D. Foods Fat Pouches Come in Two Varieties
Seasonally Flavored Snack Products
Seabrook Seasons Eatings Snacks Come in Two Flavors
Pet-Focused Sports Partnerships
Chewy Canada Joins Forces with Maple Leafs Sports & Entertainment
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Character-Led Cake Jar Collections
ThisandThat Studio Introduced Das Susse Studio Cake in a Glass
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Bread-Themed Wrapping Paper Sets
Bakermee Introduces the New Set of Wrapping Paper and Stickers
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Sensory Nicotine Pouches
Nordic Spirit Nicotine Pouches Come in a Variety of Bold Flavors
Mystery Toothpaste Boxes
Hismile's Blind Box Toothpaste May Contain an Ultra-Rare Secret Flavor
Kid-Designed Toothpastes
Hismile Challenged Kids to Dream Up Creative Toothpaste Flavors
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Elevated Pet Care Packaging
FURminator® Introduces the New Spill-Resistant Pet Shampoo Packaging
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Celebrative Canadian Lager Initiatives
Moosehead Delivers its 'Presidential Pack' Across Canada
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Decadent Easter Chocolates
Purdys Chocolatier's Easter 2025 Lineup Included Two Foiled Egg Flavors
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Charming Cheese Treats
The Honest Kitchen Launched Valentine’s Day Parmesan Packs
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Locally-Made Pet Programs
Canada's Pet Valu Joins the Nova Scotia Loyal Program
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Co-Branded Caesar Chips
Hardbite Chips and Mailroom Vodka Have Partnered for Spicy Caesar Chips
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Premium Refrigerated Dog Foods
Jinx Unveils a New Refrigerated Dog Food for Hybrid Eaters
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object