The best branding techniques are usually those with some tongue and cheek involved, and these examples of packaging designs certainly have plenty of zip. From desserts that appear to be licking themselves to stereotypical Canadian packaging, these products all have humorous qualities.
Even though maple syrup is already quite Canadian, the people at Goods & Services wanted to spice things up even more, and put the most stereotypical things from the Great White North on the labels. Apparently this syrup is strong enough for hockey players. Go figure. Another hilarious find for best branding techniques is the packaging for underwear label Freshly Laid. It states on the front that the contents are not made for chickens, as some people might be out on the hunt for groceries and become confused when they stumble across a pair of skivvies.
20 Cheeky Packaging Designs
From Mouthy Dessert Marketing to the Best Branding for Dogs:
Jamie Danielle Munro — Mar 19, 2014 — Marketing
20
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
19
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
18
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
17
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
16
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
15
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
14
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
13
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
12
Sizzling Red-Hot Packaging
The Restaurant Branding Conceptualized for Mexiko is Fiery
11
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
10
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
9
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
8
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
7
Stereotypical Canadian Packaging
The Goods & Services Holiday Gift Pays Tribute to the North
6
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
5
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
4
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
3
Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form
2
Sad Lumberjack Packaging
The Tidda Wooden Christmas Tree Box Features a Tearing Up Timber Cutter
1
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
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Food-Inspired Novelty Candles
House of Savage Candles Look and Smell Like Cake
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Beverage-Themed Candle Collections
DW Home's Cheeky Candle Collection Makes for a Perfect Gift
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Fish Mousse Dog Food Toppers
Open Farm's Toppers for Dogs and Cats are Packaged Like Tinned Fish
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Decadent Seasonal Confections
Purdys Chocolatier's Canadian Wine & Spirits Gift Box is Artisanal
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Cell-Based Pet Nutrition Products
Noochies! Shares Next-Gen Food and Treats for Dogs and Cats
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Naturally Sweetened Oat Products
Oatbox Snacks Fuse Great Taste and Guilt-Free Ingredients
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Pickle-Flavored Chocolate Bars
Alicja Confections' Postcard Chocolates Feature Unique Flavors
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Overstuffed S'mores Sandwiches
Blue Bunny & Stuffed Puffs Teamed Up to Reinvent a Campfire Classic
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
AI-Designed Treat Packaging
Hempacco is Using AI Technology to Generate Snoop Dogg's New Packaging
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Value-Conscious Pancake Syrups
Maple Crest Pancake Syrup Brings Authenticity to the UK Market
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Brunch-Inspired Cream Liqueurs
Eggo Brunch in a Jar Sippin’ Cream Was Created with Sugarlands
Seasonal Easter Pastries
Ladurée Canada Unveils the Special Desserts and Brunch Menus for Easter
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences