Rugged hipster lookbooks, burly brew branding and facial hair advertising campaigns are just some of these bearded marketing examples that are taking the world of fashion and retail by storm.
Whether referencing the hipster subculture or paying homage to the gentlemanly looks of fashion world fame, these un-groomed branding strategies embrace the look of an unshaven face.
Standouts from this list include Schick's "Free Your Skin" campaign that adorns its models' facial hair with furry animal creatures that are hidden within their beards. The ferrets range from ginger to grey-haired creatures that are matched with every beard in the series.
Another favorite from this list of bearded branding examples is Rogue Beard Beer's packaging concept. The bottle design features an illustrated graphic of its brewmaster John Maier, whose beard yeast is used to make this alcoholic product.
41 Bearded Marketing Examples
41
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
40
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
39
Haute Hobo Menswear
The POURTON DE MOI Spring 2013 Collection is Disheveled
38
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
37
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
36
Elegant Castaway Catalogs
The Atelier de l’Armée Spring/Summer 2014 Lookbook is Nomadic
35
Rugged Manly Lookbooks
The Two Angle Fall 2013 Campaign is Eclectic and Masculine
34
Bearded Woodsman Campaigns
The Alcina Angels 'n Devils Advertorial is Winter-Ready
33
Eclectic Artist Lookbooks
The HIXSEPT Spring/Summer 2012 Campaign is Eccentrically Elegant
32
Elegant Viking Campaigns
The Luca Larenza Fall 2014 Advertorial Exudes a Rugged Air of Masculinity
31
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
30
Misty Menswear Campaigns
The Orgreen 2012 Eyewear Campaign is Smoke-Filled
29
Manly Mechanic Ads
The Wrangler Blue Bell Spring/Summer 2012 Campaign is Biker Chic
28
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
27
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
26
Eclectically Effeminate Ensembles
The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
25
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
24
Somber Rapper Lookbooks
The Bloodbath SS 2012 Editorial is Hard and Moody
23
Offbeat Lumberjack Lookbooks
The Franziska Eichhorn Catalog Exudes a Rugged Masculinity
22
Unusual Pirate Branding
This Super Cool Visual Branding Identity is Fun and Unexpected
21
Hipster Mustard Branding
Monsieur Moustache Mustard's Condiment Branding Identity is Witty
20
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
19
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
18
Facial Hair Grooming Kits
The Beard Pack Contains Essential Haircare Products for Beards & Staches
17
Creepily Disguised Menswear
These Alan Taylor Fashions are Edgy and Avant-Garde
16
Illustrated Facial Hair Ads
The Gillette 2012 Campaign Shows "A Lot Can Happen Inside the Beard"
15
Mustachioed Animal Ads
This 180 Amsterdam Ad Proves That Well-Groomed Facial Hair is Dapper
14
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
13
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
12
Bee Bearding Publicity Stunts
This Man Takes Bee Bearding to a Whole New Level to Sell His Honey
11
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
10
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
9
Bearded Brew Branding
These Barbiere Beer Bottle Designs Embraces Grizzly Grooming
8
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
7
Bearded-Female Beer Labels
This Light Citrus Wheat Beer Features a Bearded Lady on Each Can
6
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
5
Facial Hair-Infused Libations
Rogue Beard Beer is Made From Brewmaster John Maier's Beard Yeast
4
Disheveled Raincoat Advertisements
Stutterheim Raincoats Launches Bearded Series for Promotion
3
Personified Shaving Brush Packaging
Brushman Brings Excitement to Shaving with its Product Design
2
Bearded Beer Guidebooks
The Craft Beerds Book Delivers the Manliest Wisdom
1
Garden Gnome Merchandizing
Norsk Ol Packaging Includes Fetching Folklore Refrences
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Portrait-Style High-Fashion Campaigns
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Sophisticated Fashion Capsules
Veronica Beard Has Unveiled Its Fall 2026 Collection
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Men's Hair Dye Campaigns
American Crew Launches the 'Fly Under the Graydar' Campaign
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Minimalist Skincare Product Lines
Muji Launches the Official Muji Skincare Range
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Urban-Inspired Outwear Campaigns
Moose Knuckles is the 'Pulse of the City' for Fall/Winter 2025
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Concept Eyewear Campaigns
The Gentle Monster 2026 Bouquet Collection Campaign Stars FKA Twigs
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Humorous Haircare Campaigns
Josh Peck Stars in OGX's ‘Hairsplaining’ Spot
Men-Focused Holiday Gift Sets
Proraso is Focusing on Shaving and Beard Care This Holiday Season
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Fashion Label Fashion Boutiques
Veronica Beard Opens a Boutique in Montecito, California
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Body-Specific Grooming Razors
GilletteLabs Body Razor Tackles the Unique Challenge of Body Shaving
Bold Scented Body Mists
Bespoke London Debuts Beast Mode Mens Body Mists
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Botanically Inspired Fashion Lines
Burberry x Highgrove Mix Fashion & Environmental Stewardship
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Festive Claymation Fashion Campaigns
The Barbour x Wallace & Gromit Campaign Launched for 2025
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Grooming Brand Hockey Partnerships
Gillette Has Become the Official NHL Shave Partner in Canada
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Pocket-Sized Solid Colognes
Viking Revolution Makes No-Fuss, Take-Anywhere Scents for Men
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Refined Contemporary Colognes
THE COLOGNES by D.S. & Durga Modernize Classic Aromatic Profiles
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Plant-Derived Wilderness Skincare Companies
Wylder Organics' Range Boasts Wildcrafted Ingredients
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Soothing Post-Shave Oils
Beards & Beyond Debuts the Anti-Bump Beard & Neck Oil
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Expressive Organic Coffees
Rare Breed Coffee's Bold Flavors Target Millennial & Gen Z Consumers
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Collaborative Cream Puffs Promotions
Beard Papa's Expands Its Hololive English -Justice- Collab
Bakery-Themed Apparel Lines
Road Bread Offers Bakery-Themed Apparel Bread Enthusiasts
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Chaotic Milkshake Campaigns
Müller FRijj's Just feel the Urjj Challenges Content Directed at Gen Z
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Modern Fashion Retail Boutiques
Veronica Beard Opened a New Location in Raleigh, North Carolina
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix
Cozy Outerwear Gift Sets
Barbour Westerdale Scarf & Beanie Gift Set Featuring Bouclé Texture
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging