Rugged hipster lookbooks, burly brew branding and facial hair advertising campaigns are just some of these bearded marketing examples that are taking the world of fashion and retail by storm.
Whether referencing the hipster subculture or paying homage to the gentlemanly looks of fashion world fame, these un-groomed branding strategies embrace the look of an unshaven face.
Standouts from this list include Schick's "Free Your Skin" campaign that adorns its models' facial hair with furry animal creatures that are hidden within their beards. The ferrets range from ginger to grey-haired creatures that are matched with every beard in the series.
Another favorite from this list of bearded branding examples is Rogue Beard Beer's packaging concept. The bottle design features an illustrated graphic of its brewmaster John Maier, whose beard yeast is used to make this alcoholic product.
41 Bearded Marketing Examples
41
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
40
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
39
Haute Hobo Menswear
The POURTON DE MOI Spring 2013 Collection is Disheveled
38
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
37
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
36
Elegant Castaway Catalogs
The Atelier de l’Armée Spring/Summer 2014 Lookbook is Nomadic
35
Rugged Manly Lookbooks
The Two Angle Fall 2013 Campaign is Eclectic and Masculine
34
Bearded Woodsman Campaigns
The Alcina Angels 'n Devils Advertorial is Winter-Ready
33
Eclectic Artist Lookbooks
The HIXSEPT Spring/Summer 2012 Campaign is Eccentrically Elegant
32
Elegant Viking Campaigns
The Luca Larenza Fall 2014 Advertorial Exudes a Rugged Air of Masculinity
31
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
30
Misty Menswear Campaigns
The Orgreen 2012 Eyewear Campaign is Smoke-Filled
29
Manly Mechanic Ads
The Wrangler Blue Bell Spring/Summer 2012 Campaign is Biker Chic
28
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
27
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
26
Eclectically Effeminate Ensembles
The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
25
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
24
Somber Rapper Lookbooks
The Bloodbath SS 2012 Editorial is Hard and Moody
23
Offbeat Lumberjack Lookbooks
The Franziska Eichhorn Catalog Exudes a Rugged Masculinity
22
Unusual Pirate Branding
This Super Cool Visual Branding Identity is Fun and Unexpected
21
Hipster Mustard Branding
Monsieur Moustache Mustard's Condiment Branding Identity is Witty
20
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
19
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
18
Facial Hair Grooming Kits
The Beard Pack Contains Essential Haircare Products for Beards & Staches
17
Creepily Disguised Menswear
These Alan Taylor Fashions are Edgy and Avant-Garde
16
Illustrated Facial Hair Ads
The Gillette 2012 Campaign Shows "A Lot Can Happen Inside the Beard"
15
Mustachioed Animal Ads
This 180 Amsterdam Ad Proves That Well-Groomed Facial Hair is Dapper
14
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
13
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
12
Bee Bearding Publicity Stunts
This Man Takes Bee Bearding to a Whole New Level to Sell His Honey
11
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
10
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
9
Bearded Brew Branding
These Barbiere Beer Bottle Designs Embraces Grizzly Grooming
8
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
7
Bearded-Female Beer Labels
This Light Citrus Wheat Beer Features a Bearded Lady on Each Can
6
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
5
Facial Hair-Infused Libations
Rogue Beard Beer is Made From Brewmaster John Maier's Beard Yeast
4
Disheveled Raincoat Advertisements
Stutterheim Raincoats Launches Bearded Series for Promotion
3
Personified Shaving Brush Packaging
Brushman Brings Excitement to Shaving with its Product Design
2
Bearded Beer Guidebooks
The Craft Beerds Book Delivers the Manliest Wisdom
1
Garden Gnome Merchandizing
Norsk Ol Packaging Includes Fetching Folklore Refrences
Related Ideas
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Premium Motorcycle Lifestyle Apparel
These Harley-Davidson Clothing Lines are Rebellious
Buddhist-Themed Utilitarian Streetwear
maharishi's New Capsule is Inspired by Buddhism & Halloween
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Collectible Beer Can Stickers
Whetstone Beer Can Labels Double as Unique Stickers
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Modernized Timeless Fashion Lines
Barbour and Wander Launch a New Capsule for the Great Outdoors
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Militaristic-Themed Motorcycle Apparel
YMC and Barbour International Join Forces on a New Capsule
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Hockey-Inspired Streetwear Capsules
Bauer X Introduces the New Bauer 101 Core Capsule with IRAK
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Timeless Handbag Collections
Veronica Beard's Inaugural Handbag Collection is Now Available
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Temporary Facial Hair Colors
Just For Men 1-Day Beard & Brow Color is Dye-Free
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Celebrity-Starring Fall Menswear
FRAME Enlists a Plethora of Talents to Showcase its FW22 Looks
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Collaborative Graphic Streetwear Series
Dockers and Zalando Join Forces on a New Collection
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Festive Skincare Stocking Stuffers
Burt's Bees Modest but Well-Designed Holiday Line Just Dropped
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
Art-Infused Razor Gift Sets
Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Militaristic Fall-Ready Workwear
YMC and Barbour Join Forces on a Capsule for the FW22 Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Outdoor-Ready Beer Merchandise
Keystone Light and Realtree Debut a New Camo Collection
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Fall-Ready Adventurous Menswear
Forét Unveils its Latest Collection for the FW23 Season
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
Sleek Snake-Adorned Razers
Gillette and Razer Launch a Collaborative Razor for Gaming Enthusiasts
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Anti-Stigma Cannabis Apparel
The 'Stop the Stigma' Merchandise is Limited-Edition
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Powerful Portable Razors
yoose's Stylish & Practical Designs Speak to the Needs of Gen Z
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Pet Shelter-Supporting Beers
This American Lager Was Co-Launched By Pet Food Giant 'Purina'
Raptors Basketball Campaigns
Gillette Partners with Raptors Gradey Dick and Gary Trent Jr.
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Hilarious Male Grooming Ads
MANSCAPED and Pete Davidson Join Forces for a New Holiday Campaign
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Experimental Artisan Beers
These New Carlsberg Beers Come in Three Varieties
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Curated Beer Pre-Order Programs
The 'Classic Stache' Program Was Set Up By Short's Brewing