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The Bloodbath SS 2012 Editorial is Hard and Moody

The Bloodbath SS 2012 lookbook is a revitalization of the tough edge of streetwear that has recently been put on the back burner. A handful of street apparel companies have favored sartorial looks that border on dapper construction. Bloodbath, however, sticks to its guns with simplistic designs and military-inspired fits. The graphics of the line are traditional, with a motif of destructive rebellion and anti-establishment messages.

Modeling the Bloodbath SS 2012 collection is an up-and-coming Californian rapper, S-Mak. The bearded musician is adorned with graphic tees, v-necks, crewnecks, beanies and snapbacks. S-Mak is lensed in black and white, emphasizing the hard and authentic street attitude advertised by the company.

The combination of the tough rapper, the desolate scenery and the old school swag is a reminder to keep it real this spring.