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This Light Citrus Wheat Beer Features a Bearded Lady on Each Can

 - Jul 9, 2015
References: goodpeoplebrewing & thedieline
The Good People Brewing Company has launched a new beer called the Bearded Lady. The company has created its own version of a traditional wheat beer with this light-bodied, citrus-infused, easy-drinking ale.

The package to accompany this fresh new brew was created by Lewis Communications. It is a gold and brown can with the image of a bearded lady on it. The lady's image is illustrated and made into a profile view that accentuates the length of the beard, while highlighting the feminine features of the woman such as her long hair and lipstick.

This brew is a new take on traditional wheat beer, so the packaging had to be as inventive as the beer itself. The name and the label pair hand-in-hand and create a shockingly unique visual for consumers that is also a novelty item worth collecting.