This Light Citrus Wheat Beer Features a Bearded Lady on Each Can
References: goodpeoplebrewing & thedieline
The Good People Brewing Company has launched a new beer called the Bearded Lady. The company has created its own version of a traditional wheat beer with this light-bodied, citrus-infused, easy-drinking ale.
The package to accompany this fresh new brew was created by Lewis Communications. It is a gold and brown can with the image of a bearded lady on it. The lady's image is illustrated and made into a profile view that accentuates the length of the beard, while highlighting the feminine features of the woman such as her long hair and lipstick.
This brew is a new take on traditional wheat beer, so the packaging had to be as inventive as the beer itself. The name and the label pair hand-in-hand and create a shockingly unique visual for consumers that is also a novelty item worth collecting.
The package to accompany this fresh new brew was created by Lewis Communications. It is a gold and brown can with the image of a bearded lady on it. The lady's image is illustrated and made into a profile view that accentuates the length of the beard, while highlighting the feminine features of the woman such as her long hair and lipstick.
This brew is a new take on traditional wheat beer, so the packaging had to be as inventive as the beer itself. The name and the label pair hand-in-hand and create a shockingly unique visual for consumers that is also a novelty item worth collecting.
Trend Themes
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Inventive Packaging Design — Opportunity to create unique and attention-grabbing packaging that complements new product offerings.
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Novelty Collectibles — Opportunity to create limited edition or novelty items that enhance the consumer experience and encourage brand loyalty.
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Gender-inclusive Marketing — Opportunity to challenge traditional gender norms and create inclusive marketing campaigns that resonate with a diverse audience.
Industry Implications
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Craft Beer — Craft breweries have the opportunity to differentiate themselves by experimenting with unique packaging designs and limited edition collectibles.
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Beverage Packaging — Opportunity for packaging companies to work with beverage brands to create visually striking and unconventional designs that stand out on store shelves.
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Marketing and Advertising — Opportunity for marketing agencies and brands to develop campaigns that challenge traditional gender stereotypes and appeal to a wider range of consumers.
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