Rugged Manly Lookbooks

The Two Angle Fall 2013‏ Campaign is Eclectic and Masculine

There is something really authentic when a collection comes together to demonstrate a strong masculine aesthetic, and the Two Angle Fall 2013 accomplished that feat.

The clothes are both modern and rustic. There seems to be an inherit hipster vibe to the shoot, even though it isn’t pronounced. The urban background combined with the plaid and jean looks were a perfect juxtaposition. The model that was the focus was the perfect choice for this spread. He was chiselled but masculine, and his beard added a great effect to the overall feel of the shoot.

The Two Angle Fall 2013 campaign was a great depiction of what men will be wearing this fall, and it looks really good.

Strong Masculine Aesthetic
Opportunity in creating fashion lines and campaigns that showcase a rugged and authentic masculine look

Sectors Adopting This

Fashion
Opportunity for fashion brands to design and market collections targeting the strong masculine aesthetic
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 87%
Freshness 8%

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