Alcina's Fall 2013 'Angels n' Devils' collection campaign features top model star Sasha Marini. The bearded gentleman is captured by photographer Carlo Battillocchi's lens for this striking series of black-and-white portraits.
Sasha pulls of a winter-ready wardrobe of tailored blazers and belted coats while posing amidst a snowy, forest setting. This advertorial's visual concept is imagined by Paul Gehring who brings the Alcina German Kosmetic label's signature aesthetic to life with his clean and masculine branding.
Channeling a woodland wanderer, Sasha exudes an air of power and masculinity while playing this elegant and distinguished role. The top model showcases a retro coif and fully bearded grooming looks that are courtesy of the campaign's hair stylist Paul Gehring and makeup artist Fabrizio Camponeschi.
Key Themes Behind This Trend
- Winter-ready Wardrobe
- Disruptive innovation opportunity: Develop sustainable and eco-friendly winter garments and accessories.
- Woodland Wanderer Aesthetic
- Disruptive innovation opportunity: Create immersive virtual reality experiences that transport users to enchanted forest settings.
- Masculine Grooming Looks
- Disruptive innovation opportunity: Design high-tech grooming tools and products specifically for men.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate smart fabrics and wearable technology into winter fashion collections.
- Beauty
- Disruptive innovation opportunity: Develop gender-neutral beauty lines that cater to diverse grooming needs.
- Photography
- Disruptive innovation opportunity: Create AI-powered camera technologies that enhance portrait photography in natural settings.
