Garnier Fructis really drives home the point that their product is suitable for any kind of hair in this new shampoo ad.
The most immediate idea for a campaign communicating this message would be to show women with all kinds of different hair. Maybe there would be one woman with short hair, one woman with thick hair, one woman with intensely curly hair and so on. This would be the most obvious route.
Fortunately, Garnier has some creative people working on their advertising. So instead of showing a variety of female hair on women, they showed a variety of female hair as beards on men. This idea achieves a certain unusual appeal and communicates the message perfectly. Imagine growing a beard that long?
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