The latest mist-filled Orgreen 2012 eyewear campaign is shot among the vast and beautiful backdrop of rural Iceland. The captivating ad campaign stars model Xoan in images captured by photographer, Klaus Thymann. The sharply dressed model is outfitted in dapper and tailored ensembles, styled by Sebastian Machado.
Xoan sports suited looks that complement a mix of modern and vintage-inspired frames. The bearded model exudes sophistication and takes on the role of traveling scholar. This stunning outdoor shoot juxtaposes sharp styling with a nature-enriched backdrop, leading to the perfect marriage of impeccable styling and stunning art direction.
This eyewear campaign does not solely focus on the frames that they are selling but instead offers consumers a definite lifestyle that is both adventurous and sophisticated. Timeless tailoring, captivating photography and killer designer frames make up this memorable Orgreen 2012 ad campaign.
Image Credit: <a target="_blank" href="http://www.klausthymann.com/">Klaus Thymann</a>
Why This Trend Is Growing
- Adventure Couture
- Opportunity for fashion brands to create campaigns that offer consumers a lifestyle that is both adventurous and sophisticated.
- Nature-inspired Styling
- Potential for fashion brands to incorporate nature-enriched backdrops in their ad campaigns, creating a juxtaposition between sharp styling and natural elements.
- Immersive Storytelling
- Potential for brands to tell a captivating story through their ad campaigns, drawing consumers in with compelling narratives.
Industries Being Reshaped
- Fashion
- Fashion brands can utilize adventure and sophistication to market their products as part of a lifestyle.
- Photography
- Photographers can explore incorporating natural elements and storytelling techniques to create captivating ad campaigns.
- Eyewear
- Eyewear brands can focus on creating memorable campaigns that go beyond showcasing frames, offering consumers a lifestyle experience.
