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Manly Mechanic Ads

The Wran­gler Blue Bell Spring/Summer 2012 Campaign is Biker Chic

— March 17, 2012 — Fashion
Starring bearded model Paraskevas, the Wran­gler Blue Bell Spring/Summer 2012 campaign is captured by the lens of photographer Boo George. George photographs the manly man in a portrait series that is predominantly denim-clad. Depicting a working mechanic, Paraskevas’s role pays tribute to sculptor and motorcycle col­lec­tor Jeff Decker, an inspiration behind this season’s collection.

Captured in Utah, this stunning advertorial spread revives past styles setting sail for the Spring season. Outfitted by styl­ist Jamie Stew­art, Paraskevas wears a wardrobe of distressed denim pairings takes center stage. Impeccably layered and effortlessly cool, this versatile and wearable collection showcases must-haves for any fashionable, comfort-loving male.

The Wran­gler Blue Bell Spring/Summer 2012 campaign takes style cues from the past referencing bold biker styles that complement the manly model wearing them.
Trend Themes
1. Biker Chic Fashion Trend - Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male.
2. Revival of Past Styles - Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs.
3. Working Mechanic Inspiration Trend - Brands across industries can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products and marketing.
Industry Implications
1. Fashion - Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male.
2. Retail - Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs.
3. Manufacturing - Manufacturing industry can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products to attract customers interested in a rugged and hands-on lifestyle.
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