This round-up of 2020 political trends showcases how brands have navigated the political landscape in wake of a turbulent year. In response to the uneasy political landscape, many brands launched products and services to alleviate stress ahead of election day. These solutions range from an escapist hotel stay to a relaxing political coloring book to reduce "political fatigue."
Moreover, to support the voting process, various brands opted to convert select physical locations into voter registration hubs, making the act of partaking in the presidential election easier for consumers. In addition, brands also launch ride promotions and education distribution to increase voting accessibility. This comes as many consumers emphasize ethics and sustainability and expect that the brands they frequent also take the same stance.
For more political innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
Top 50 Political Trends in 2020
52
Under-Rock Hotel Promotions
Those Looking to Avoid the Election Can Book Hotels.com's Cave Room
51
Mail-In Ballot Halloween Costumes
Yandy Debuts the Hilarious and Timely Mail-In Ballot Costume
50
Artful Voting T-Shirts
H&M is Celebrating National Voter Registration Day with a Special Collab
49
Political Press Conference Merchandise
Four Seasons Total Landscaping Launched a Line of Apparel
48
Election Night Survival Kits
BABE Wine Launched the Election Night Survival Kit
47
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
46
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
45
Political Coloring Books
This Coloring Book Depicts Almost All Democratic Presidential Candidates
44
TV-Based Video Chat Platforms
Facebook's Portal TV Enables Users to Chat, Co-Watch & More
43
Adult Content Election Campaigns
Pornhub and Just for Fun Joined to Encourage Voter Turnout
42
Political Troll Toys
Wild Hair Creations' Party Animals Take the Shape of Iconic USA Symbols
41
Voter-Encouraging Shoe Shops
Foot Locker & Rock the Vote are Creating Voter Registration Sites
40
Beauty-Focused Voting Campaigns
Alleyoop is Sharing Free Product with Those Who Pledge to Vote
39
Virtual Political Islands
Biden Island Shares Yard Signs & More in Animal Crossing: New Horizons
38
Politically Inspired Makeup Sponges
BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge
37
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
36
In-Game Voting Campaigns
'Animal Crossing' Players Can Now Display Democratic Voting Signs
35
Election Anxiety Sheet Ads
SOVA's New Print Ad Tells Consumers to "Prepare for Sleepless Nights"
34
Voter-Inspiring Toothpastes
The Empowermint Fluoride Free Toothpaste Supports Rock the Vote
33
Voter-Targeted Game Streams
AOC Played 'Among Us' on Twitch to Connect with Young Voters
32
Personalized Election Day Pizzas
Pieology is Rewarding US Voters with Its 'You Vote/You Pie' Offer
31
In-Store Voter Registrations
Steve Madden Joins Voto Latino for a 2020 Voter Registration Campaign
30
Voter-Encouraging Accessories
Kitsch's Newest Rhinestone Bobby Pin Spells Out "VOTE"
29
Voter-Encouraging Yogurt Packaging
Forager Project is Reminding Americans to Vote on November 3rd
28
Ethical Voting-Encouraging Necklaces
The Sparklane Vote Chains Encourage Voting
27
Clothing Store Voter Registration
KITH's is Transforming Flagship Stores into Registration Hubs
26
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
25
Political News Campaigns
The Economist Launched 'Word Play' to Spotlight US 2020 Election Coverage
24
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
23
Non-Profit Voter-Feeding Initiatives
Feed the Polls is Giving Free Meals to Voters on Election Day
22
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
21
Exclusive Voter Highlighters
Rituel de Fille's Exclusive Makeup is Unlocked By Registering to Vote
20
Climate Change-Focused Election Campaigns
The #VoteLikeAMadre Campaign is Targeted Towards Moms
19
Verified Pandemic Information
Soufan Center and Truepic Spotlight COVID-Impacted Conflict Zones
18
Efficient eGovernment Solutions
Nasdaq Envisions How an eGovernment Can Ensure Citizen Security
17
Curbside Voter Registration Hubs
Nordstrom Commits to Encouraging Voter Education & Participation
16
Teen-Powered Political Video Content
BuzzFeed News is Employing Teen Ambassadors for the Election
15
In-App Voting Games
Houseparty Joined Forces with When We All Vote to Encourage Voting in November
14
Climate-Centric Ice Cream Campaigns
This Ben & Jerry's Climate Justice Ad Raises Eco Awareness
13
STEM-Supporting Frozen Desserts
Brave Robot's Vote for the Future Pack Supports Education
12
Free Election Day Rides
Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day
11
Election-Focused Forum Ads
Reddit Launched a Campaign to Encourage Voter Turnout
10
Immersive City Museums
The Museum of the Hidden City Invites You to Explore San Francisco
9
Misinformation-Deterring Social Media Updates
Twitter is Flagging Retweets with False Information
8
Misinformation-Countering Tools
Twitter Announced a Social Media Reporting Tool for the Election
7
Pay-Per-View Concert Series
LiveXLive is Hosting Concerts for National Hispanic Heritage Month
6
Political Jewelry Brand Campaigns
Tiffany & Co's 'We Stand With Australia' Ad Shows Solidarity
5
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
4
Interactive Voting Videos
YouTube's YouChoose 2020 Shares a Guide to Voting in the Election
3
Election Victory Disputing Policies
YouTube Will Remove Videos Disputing Joe Biden's Victory
2
Stress-Alleviating Political Donation Platforms
A New Platform Helps Make Last Minute Donations
1
School Voter Registration Contests
MTV & When We All Vote's 2020 Prom Challenge is Encouraging
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Presidential Election Candy Collections
Nassau Candy AmuseMints Election Collection is Patriotic
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes