The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.
Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.
Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.
Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
Top 40 Print Trends in 2019
39
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
38
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
37
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
36
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
35
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
34
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
33
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
32
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
31
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
30
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
29
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
28
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
27
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
26
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
25
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
24
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
23
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
22
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
21
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
20
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
19
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
18
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
17
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
16
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
15
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
14
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
13
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
12
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
11
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
10
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
9
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
8
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
7
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
6
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
5
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
4
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
3
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
2
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
1
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Ocular Support Smartphones
The TCL 40 NXTPAPER is a CES 2024 Innovation Optimized for Human Eyes
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Eye-Catching Tabletop Designs
Tableau Boasts a Range of Hand-drawn and Embroidered Designs
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Paper-Like Display Smartphones
These New TCL Smartphones Prioritize Eye Comfort
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Offline Newspaper Publications
County Highway Revives Print Culture
Eco-Friendly Laser Printers
These HP Laser Printers Reduce Energy Use by 30%
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Printed Milk Alternatives
Veganz Licensed a Process for Printing Oat, Almond & Soy Milks
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App