The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.
Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.
Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.
Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
Top 40 Print Trends in 2019
39
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
38
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
37
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
36
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
35
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
34
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
33
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
32
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
31
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
30
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
29
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
28
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
27
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
26
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
25
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
24
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
23
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
22
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
21
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
20
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
19
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
18
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
17
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
16
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
15
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
14
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
13
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
12
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
11
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
10
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
9
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
8
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
7
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
6
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
5
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
4
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
3
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
2
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
1
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Subscription-Based Printing Services
Epson Boasts Convenience with Its ReadyPrint Service
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Chromatic AI Food Printers
The iKoffy EdiBot Prints Edible Designs in Full Color
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Full-Color E-Ink-Like Phones
TCL Announced the NXTPaper 70 Pro with New Noteworthy Features
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Pocket Paperback Revivals
Indigo Revived the Pocket Paperback for Canadian Non-Fiction Readers
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Feed-Style Reading Platforms
The Holdout Reimagines Reading Using A Social Media–Inspired Format
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Multi-Format Reading Platforms
Spotify Connects Audiobooks with Physical Book Purchases
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Luxury Digital Papers
Montblanc Digital Paper Blends Craft and Tech in Premium E-Ink Notebooks
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Hybrid Bookstore Apps
Spotify Merged Physical and Digital Book Browsing in One App
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Customizable Retailer Printing Services
Morrisons Printing Service Covers Photos, Gifts and More
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Logo Visualization Tools
Paper Transforms Static Logos into Dynamic Liquid Metal Visuals
Edible Printing Educational Curriculums
This New Primera Curriculum Puts Printing in Focus
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Modern Art Newsletters
Modern Art News Delivers AI-Curated Summaries Of Global Art Trends
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Physical Book Renewals
Spotify Partners With Bookshop.org To Sell Physical Books
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Large Poster-Like Displays
InkPoster Announced the 'Duna' at CES to Display Natural Art
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Walnut News Printers
The Paper Console PC-1 Prints Curated Content on Demand
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Creative Coloring Platforms
ColorFun Provides Endless Printable Coloring Pages For All Ages
Media Management Simulators
The Hamburg Times Lets You Build, Publish, And Scale A Newspaper
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Hyper-Targeted Book Covers
Monzo Launched The Book of Money with 800 Bespoke Cover Titles
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism