The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage readers like never before, print publications are creating engaging multi-sensory experiences with elements that can be sniffed and eaten, or experienced through glow-in-the-dark elements, virtual or augmented reality, or other unique interactions.
Away from the Internet, some major media companies, web service providers and Instagram accounts are launching offline initiatives to reach new audiences in an unexpected way.
Reflecting on the current environmental and political climate, many of these print marketing innovations inspire introspection, conversation and action.
Check out Trend Hunter's 2020 Trend Report for more marketing innovations.
Top 40 Print Trends in 2019
39
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
38
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
37
Humorous Politically Charged Ads
Weetabix Launches a Witty Ad That Also Boasts a Political Stance
36
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
35
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
34
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
33
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
32
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
31
Arty Climate Change Posters
Extinction Rebellion's Bold Posters Capture Attention Through Art
30
Iconic Living Room-Inspired Ads
IKEA Recreated Scenes from TV Shows with Its Own Products
29
Anti-Ageism Magazine Covers
British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
28
Reimagined Fantasy Show Artworks
HBO Launches an Initiative That Boasts Game of Thrones Artwork
27
Real World-Referring Advertisements
IKEA is Known for Its Witty Ads & This Poster is No Different
26
Offline Internet Newspapers
BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC
25
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
24
Artful Cheese Ad Campaigns
Traktor Taps Famous Artworks for Advertising for SalzburgMilch
23
Internet Service Zines
Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"
22
Sci-Fi AR Marketing
Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
21
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
20
Political Pet Adoption Campaigns
This PETA Ad Aims to Spark a Dialogue Through Trump's Presidency
19
Gen Z-Edited Magazines
'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens
18
Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout
17
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
16
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
15
Marketed Plastic Straw Bans
KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
14
Tiger-Inspired Design Identities
Tiger in a Museum is a Multidisciplinary Event Series
13
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
12
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
11
Singapore-Inspired Vodkas
Absolut Singapore Celebrates the City with a Botanical Aesthetic
10
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
9
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
8
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
7
Inflight Food Cookbooks
United Airlines' Cookbook Shares Meals from Its Onboard Dining Experience
6
Edible Kombucha Ads
Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
5
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
4
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
3
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
2
QSR Mascot-Themed Ads
Subway's 'Above & Beyond' Campaign Encourages Customers to Customize Orders
1
Travel-Themed Train Campaigns
National Rail Launched the 'Get That Railcard Feeling' Campaign
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Next-Generation Cartridge-Free Printers
Epson Introduces Three New EcoTank Models
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Compact Business Printing
Brother Launches Space-Saving INKvestment Printers for Small Businesses
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Full-Color E-Ink-Like Phones
TCL Announced the NXTPaper 70 Pro with New Noteworthy Features
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Pocket Paperback Revivals
Indigo Revived the Pocket Paperback for Canadian Non-Fiction Readers
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Feed-Style Reading Platforms
The Holdout Reimagines Reading Using A Social Media–Inspired Format
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Multi-Format Reading Platforms
Spotify Connects Audiobooks with Physical Book Purchases
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Luxury Digital Papers
Montblanc Digital Paper Blends Craft and Tech in Premium E-Ink Notebooks
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Click-And-Collect Pubs
Young’s Pubs Lets Customers Pre-Order Drinks for Bar Pickup
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Hybrid Bookstore Apps
Spotify Merged Physical and Digital Book Browsing in One App
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Logo Visualization Tools
Paper Transforms Static Logos into Dynamic Liquid Metal Visuals
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Modern Art Newsletters
Modern Art News Delivers AI-Curated Summaries Of Global Art Trends
Physical Book Renewals
Spotify Partners With Bookshop.org To Sell Physical Books
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Next-Gen Offset Inks
Hubergroup Print Solutions Launches Its New Resin Technology Inks
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Walnut News Printers
The Paper Console PC-1 Prints Curated Content on Demand
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
AI PR Strategy Platforms
PressBeat Helps Businesses Turn Announcements Into Press Coverage
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Media-Focused Brand Pivots
Topgolf Media Networks Represents a New Venture
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Design-Forward Running Magazine Expansions
Like the Wind Magazine Launches a US Edition
Media Management Simulators
The Hamburg Times Lets You Build, Publish, And Scale A Newspaper
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism