Category
Business
Costume Commerce
Trend cluster
Category
Sale
Scanning
Credit-crunched consumers turn to automatic means of ensuring a good deal.
3.0
Trend score
What's Happening
What is the Sale Scanning trend?
Sale Scanning: Automating the process of bargain shopping, apps and browser add-ons that price-check for the consumer make the online market more competitive than ever. Taking out the guesswork and catering to a more tech-savvy shopping market, this shift not only makes online shopping a more attractive option based on price, but also in terms of convenience as well.
Evidence
Examples of the Sale Scanning trend
CategoryTech
Item-Hunting Fashion Apps
The 'Walkby' App Does Your Clothing Shopping for You
The retail industry has disruptive innovation opportunities to integrate personalized shopping apps and in-store digital shopping assistants to increase convenience and sales.
CategoryTech
Virtual Yard Sale Applications
The Garage App Embodies Elements of Instagram and eBay
Marketplace platforms can partner with social networks or build similar features to Garage to capture more engaged users.
CategorySocial Media
Photo-Based Retail Services
Hashbag's Marketplace Service Identifies Items for Sale on Instagram
Implementing photo-based retail services within e-commerce platforms to enhance the visual shopping experience.
CategoryTech
Money-Requesting Shopping Apps
The 'Ok'd' App Lets You Ask Family or Friends to Pay for an Item
The mobile payment industry can capitalize on the growing demand for money-requesting shopping apps, offering secure and seamless transactions.
Trend themes
Themes within the Sale Scanning trend
Three behaviours holding the trend together01
Automated Price Checking
Automating the process of bargain shopping with automatic price-checking apps and browser add-ons.
02
Social Media-Integrated Shopping Apps
The Garage and Ok'd apps integrate with social media, making buying and selling online a fun and social experience.
03
Image-Based Retail Services
Hashbag's image-based marketplace service utilizes Instagram to connect buyers and sellers, and allows for transactions through PayPal.
Industry implications
What the Sale Scanning trend means for industry
Where the trend changes the playbookFor
E-commerce
Disruptive innovations like automated price-checking and image-based retail platforms have made online shopping more competitive and convenient.
For
Social Media Marketing
The social media-integrated shopping apps are great for business professionals looking to expand their online sales channels.
For
Mobile Payment
The Ok'd app's ability to quickly transfer funds through mobile devices is a great example of innovation in mobile payment technology.
Trend signals
Trend signals for Sale Scanning
Trend score 3.0 out of 10, from popularity 58%, activity 24%, freshness 8%.
Popularity58%
Activity24%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
