Category
Business
Category Mashups
Trend cluster
Category
Benefit
Branding
Self-referential branding makes a product's benefits clear to consumers.
4.5
Trend score
Trend
What is the Benefit Branding trend?
Benefit Branding: Putting the intended selling point of a product up front and center, very literal packaging makes a product stand out on the shelf. Creating an even more instantaneous connection with the consumer, this approach helps establish a brand as transparent and forward-thinking, while making the decision process much easier for consumers.
Trend themes
Themes within the Benefit Branding trend
Three behaviours holding the trend together01
Literal packaging
Brands are putting the intended selling point of a product up front and center on the packaging, creating a more instantaneous connection with the consumer.
02
Clever packaging design
Brands are utilizing clever packaging designs that make their product stand out on the shelf and communicate the experience the product will give.
03
Decorative packaging
Decorative packaging is being used to dress up a gift in a simple and affordable way that works for any season.
Industry implications
What the Benefit Branding trend means for industry
Where the trend changes the playbookFor
Consumer packaged goods
Consumer packaged goods brands can benefit from exploring creative and clever packaging designs that communicate their product's benefits to consumers.
For
Retail
Retailers can help distinguish their products on the shelves by utilizing decorative packaging designs.
For
Beverage
Beverage brands can explore unique packaging designs that help communicate their brand identity and set them apart from competitors.
Trend signals
Trend signals for Benefit Branding
Trend score 4.5 out of 10, from popularity 71%, activity 58%, freshness 8%.
Popularity71%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Benefit Branding trend
4 featured examples from Jun 7, 2013 to Sep 17, 2014CategoryLifestyle
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Opportunity to disrupt the alcoholic beverage industry by reimagining packaging to enhance consumer experience and differentiate brands.
CategoryLifestyle
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
The Rise and Shine energy drink packaging showcases an innovative approach to beverage packaging, creating opportunities for disruptive innovation in the industry.
CategoryArt & Design
Gift-Wrapping Tapes
This Decorative Packing Tape Warns of 'Pretty Things Inside'
Offering innovative and unique decorative packing tape options to enhance the gifting experience.
CategoryLifestyle
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
Cosmetic brands can explore innovative packaging designs that reflect the product's qualities and enhance its appeal to consumers.
