Category
Business
Ritual Retail
4.9
Trend score
What's Happening
What is the Hemp Innovation trend?
Hemp Innovation: More and more consumers—even those who do not use the drug—are beginning to accept marijuana as part of everyday life. Currently, 15 U.S. states have legalized marijuana, and hemp- and cannabis-based products are flooding the market, from drinks and fashion to secret phone compartments made for stashes. It seems that pot is becoming almost common; it is likely that the number of products inspired by it will only increase from here.
Evidence
Examples of the Hemp Innovation trend
CategoryTech
Secret Stash Smartphone Cases
The iHit iPhone 4 Case Protects Your Phone and Your One-Hitter
Consumer electronics manufacturers can explore partnerships with discreet accessory makers to add value to their products
CategoryFashion
Cannabis-Flavored Fashion
The Upper Playground Walrus Pop Collection Pairs Lighters With Tees
The fashion industry can tap into the cannabis-flavored fashion trend and incorporate unique flavors into their clothing lines.
CategoryPop Culture
Social Media Marijuana Support
Legalizing Pot in California is Backed by Facebook Employees
The industry that involves the production, distribution, and sale of marijuana and related products, which would be directly affected by the legalization of pot in California.
CategoryEco
Sustainable Pot Packaging
Marijuana Goes Greener with the Eco-Friendly OrganiCann Marijuana
The packaging industry can explore ways to integrate biodegradable materials and reduce plastic waste like OrganiCann's marijuana packaging.
CategoryLifestyle
Marijuana Beverages
The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors
Incorporating cannabis into their product lines.
CategoryBusiness
Euphoric Desserts
Creme De Canna Helps is a Sweeter Form of Relaxing Medication
Creme De Canna is leading the way for sweet and medicated cannabis products as the cannabis industry continues to grow.
CategoryLifestyle
Ganja-Loving Kicks
The HUF Hupper 420 Pack Pays Tribute to the Famous Stoner Holiday
The skateboarding industry can utilize the intersection of the skater and stoner subcultures to create innovative products that cater to both demographics.
CategoryMarketing
Stoner-Friendly Online Discounts
WeedMaps Daily Deals Lets You Know About Dank Deals
Disruptive innovation opportunity: Explore new business models and technology solutions to optimize operations in the growing cannabis industry.
Trend themes
Themes within the Hemp Innovation trend
Three behaviours holding the trend together01
Mainstream acceptance of marijuana
With 15 U.S. states legalizing marijuana and an increase in marijuana-based products, there is a growing mainstream acceptance of marijuana that presents opportunities for businesses to innovate.
02
Environmentally-friendly marijuana packaging
With the growing concern of environmental issues and the prominence of the medical marijuana industry, there is an opportunity for businesses to create sustainable packaging alternatives like OrganiCann's eco-packaging.
03
Innovative marijuana products
As discussions of legalizing marijuana continue, businesses are creating unique and innovative products like Canna Cola's pot-laced sodas and the iHit iPhone 4 case that presents opportunities for innovation within the industry.
Industry implications
What the Hemp Innovation trend means for industry
Where the trend changes the playbookFor
Cannabis and Hemp Based Products
With the growing mainstream acceptance of marijuana, there is an opportunity for businesses in the cannabis and hemp-based market to innovate and create unique products for medical and recreational use.
For
Packaging Industry
With the push for environmentally-friendly alternatives and the growth of the medical marijuana industry, there is an opportunity for businesses in the packaging industry to create sustainable options like OrganiCann's eco-packaging.
For
Technology Industry
As innovative products like the iHit iPhone 4 case and the Canna Cola pot-laced sodas emerge, there is an opportunity for the technology industry to integrate marijuana into their products and services.
Trend signals
Trend signals for Hemp Innovation
Trend score 4.9 out of 10, from popularity 81%, activity 58%, freshness 8%.
Popularity81%
Activity58%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
