Consumers accept cannabis in more ways than one
Implications - More and more consumers—even those who do not use the drug—are beginning to accept marijuana as part of everyday life. Currently, 15 U.S. states have legalized marijuana, and hemp- and cannabis-based products are flooding the market, from drinks and fashion to secret phone compartments made for stashes. It seems that pot is becoming almost common; it is likely that the number of products inspired by it will only increase from here.
Trend Themes
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Mainstream Acceptance of Marijuana — With 15 U.S. states legalizing marijuana and an increase in marijuana-based products, there is a growing mainstream acceptance of marijuana that presents opportunities for businesses to innovate.
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Environmentally-friendly Marijuana Packaging — With the growing concern of environmental issues and the prominence of the medical marijuana industry, there is an opportunity for businesses to create sustainable packaging alternatives like OrganiCann's eco-packaging.
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Innovative Marijuana Products — As discussions of legalizing marijuana continue, businesses are creating unique and innovative products like Canna Cola's pot-laced sodas and the iHit iPhone 4 case that presents opportunities for innovation within the industry.
Industry Implications
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Cannabis and Hemp Based Products — With the growing mainstream acceptance of marijuana, there is an opportunity for businesses in the cannabis and hemp-based market to innovate and create unique products for medical and recreational use.
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Packaging Industry — With the push for environmentally-friendly alternatives and the growth of the medical marijuana industry, there is an opportunity for businesses in the packaging industry to create sustainable options like OrganiCann's eco-packaging.
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Technology Industry — As innovative products like the iHit iPhone 4 case and the Canna Cola pot-laced sodas emerge, there is an opportunity for the technology industry to integrate marijuana into their products and services.
8 Featured, 52 Examples:
790,886 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Warm
Consumer Insight Topics:
