Companies incorporate their support into branding initiatives
Implications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern.
Trend Themes
1. Inclusive Branding - Companies are incorporating LGBT support into their branding initiatives.
2. Androgyny in Advertising - Advertisers are using androgynous models to push the boundaries of gender norms.
3. LGBT Representation in Popular Culture - Popular culture is starting to represent diverse LGBT experiences and relationships.
Industry Implications
1. Advertising - Business professionals can capitalize on the trend of using androgynous models to challenge gender norms in their advertising campaigns.
2. Film and TV - LGBT representation in popular culture presents a huge opportunity for business professionals in the film and TV industry to create content that is inclusive and representative of diverse LGBT experiences.
3. Fashion - Inclusive branding presents an opportunity for the fashion industry to create more LGBT-focused campaigns and collections.
