Category
Tech
Delegated Interfaces
Trend cluster
Category
Branded
LGBT
Companies incorporate their support into branding initiatives.
4.0
Trend score
Trend
What is the Branded LGBT trend?
Branded LGBT: Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern.
Trend themes
Themes within the Branded LGBT trend
Three behaviours holding the trend together01
Inclusive Branding
Companies are incorporating LGBT support into their branding initiatives.
02
Androgyny in Advertising
Advertisers are using androgynous models to push the boundaries of gender norms.
03
LGBT Representation in Popular Culture
Popular culture is starting to represent diverse LGBT experiences and relationships.
Industry implications
What the Branded LGBT trend means for industry
Where the trend changes the playbookFor
Advertising
Business professionals can capitalize on the trend of using androgynous models to challenge gender norms in their advertising campaigns.
For
Film and TV
LGBT representation in popular culture presents a huge opportunity for business professionals in the film and TV industry to create content that is inclusive and representative of diverse LGBT experiences.
For
Fashion
Inclusive branding presents an opportunity for the fashion industry to create more LGBT-focused campaigns and collections.
Trend signals
Trend signals for Branded LGBT
Trend score 4.0 out of 10, from popularity 69%, activity 42%, freshness 8%.
Popularity69%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded LGBT trend
5 featured examples from Mar 9 to Aug 23, 2012CategoryFashion
LGBT-Celebrating Sneakers
The Nike 2012 Pride Pack Applauds Gay Community Achievements
Fashion brands can explore ways to create inclusive and pride-themed collections, targeting the LGBT community.
CategoryLifestyle
LGBT Cookie Campaigns
The OREO 'Pride' Ad is Supportive, Adorable and Colorful
Food and beverage companies can embrace diversity and inclusion through LGBT-themed marketing campaigns, appealing to a wider customer base.
CategoryNaughty
Shockingly Androgynous Car Ads
The 2013 Toyota Corolla Auris Commercial Pushes Gender Boundaries
The automotive industry can capitalize on the trend of gender-blurring advertising by featuring diverse and androgynous models in their marketing campaigns.
CategoryLifestyle
Stigma-Slaying Stories
The New Archie Comic 'Just Married' Features its First Gay Marriage
The success of the 'Just Married' Archie comic highlights the need for comic book publishers to embrace diversity and representation in their content to meet the evolving demands…
CategoryPop Culture
Gay Lifestyle Webisodes
The Homosexual-Focused Web Series ‘The Outs’ is Shot in NYC
The Outs exemplifies the disruption potential for traditional TV networks and studios with the rise of independently produced web series that cater to underserved audiences such a…
