For some reason, beer commercials are often some of the most talked about advertisements on television and the Internet. They often employ humor and juxtapose the behavior of non drinkers with those that drink that particular beer.
One commercial from Canadian 67 coins the term "Guyet." A combination of the words diet and guy, it positions Canadian 67 as a beer for those who are healthy conscious, but still love to indulge.
Some beer commercials take the prank/reality TV approach and create authentic moments for viewers to witness. Budweiser did this for their 2012 Superbowl ad. Budweiser told two men's recreational hockey teams in Port Credit that it was filming a documentary on rec hockey leagues. When the teams skated out onto the rink, the arena flooded with fans and the players looked on amazed.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
