Heineken 'The Switch' Ad Shows How Its Beer Can Change Everything

By: Katherine Vong - Published: Jul 5, 2012 • References: heineken & popsop
As part of the beer brand's larger 'Open Your World' campaign, the Heineken 'The Switch' ad demonstrates just how drinking a great beer can transform everything around you.

In the spot, which was developed by Wieden + Kennedy, three guys in formal wear arrive at a dingy, dark and empty bar. When the bartender pours them a glass of Heineken, their surroundings start to change, turning into a classy and stylish environment complete with an aquarium in the walls. The bartender is suddenly dressed in a tuxedo and the piano player is flipped underground to reveal a stage with a troupe of singing ladies.

The YouTube description for this ad -- "the perfect beer calls for the perfect bar" -- is right on the money. Watch the video to see the incredible transformation and to hear the awesome, foot-tapping number performed by Clairy Browne & The Bangin’ Rackettes. Stats for Bar-Transforming Brews Trending: Older & Average
Research: 2,341 clicks in 198 w
Interest: 0.5 minutes
Concept: Heineken The Switch
Related: 52 examples / 40 photos
Segment: Males, 18-55
Comparison Set: 19 similar articles, including: futuristic party lounges, 41 wonderous heineken innovations, and interactive inflatable branding.