The Budweiser Ice Cold Index Relies on the Weather for Pricing

By: Jamie Danielle Munro - Published: • References: icecoldindex.ie & adverblog
Ireland is receiving a treat this summer from the Budweiser Ice Cold Index campaign. By downloading the Budweiser application on a smartphone, users receive deals everywhere on Budweiser depending on the weather. According to the Budweiser slogan, "the hotter the day, the less you pay."

The deal fluctuates according to the weather. If the day is scorching then users receive a Budweiser at the nearest pub for free. A 16 degree day also merits a couple euros off a drink, which is still a decent deal. Although this campaign would cause Budweiser to lose money in predominantly warm-weathered climates, the stunt works well in Ireland where plus 20 does not occur every day. For the Irish, the Budweiser Ice Cold Index is a great way to combine a thriving drinking culture with clever marketing. Stats for Free Beer Apps Trending: Older & Average
Traction: 1,114 clicks in 183 w
Interest: > 3 minutes
Concept: Budweiser Ice Cold Index
Related: 66 examples / 51 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: drink-buying apps, typography guessing apps, and modern multifaceted mobiles.