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Molson Canadian 67 Positions Itself as the Beer for Guys on Diets

By: Jonathon Brown - Published: Jan 10, 2013 • References: molsoncanadian and youtu.be
Molson Canadian 67 is the lighter version of Molson Canadian, but still positions itself as a manly beer in this new ad. The commercial opens with a guy running down the street for a workout. The narrator reveals that he runs so he can justify eating all kinds of crazy foods with his buddies -- the guy running is meant to represent most men.

He glances at his watch and arrives at the door to his building to see all his friends waiting for him. It's time to go out and he's late. In the next scene, the group appears in a bar as he dives into a hamburger. The narrator contends that Molson Canadian 67 isn't a girly beer just because it only has 67 calories, but instead it's for men on "guyets."