The campaign for Guinness, 'Dark Life,' showcases an apocalyptic commercial where the dark sky is falling, and international cultures are congregating to celebrate life. Guinness' thematic commercial portrays rolling clouds similar to beer foam, enveloping the world in bubbly goodness.
The Guinness 'Dark Life' is quite deep, and its message is very poetic, donning the slogan 'It's Alive Inside.' Be sure to check out the Guinness 'Dark Life' spot, I guarantee it's of epic proportions.
Stats for Apocalyptic Alcohol Ads
Trending: Older & Mild
Research: 2,639 clicks in 280 w
Interest: 4 minutes
Concept: Guinness Dark Life
Related: 53 examples / 41 photos
Segment: Males, 18-55
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