Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'

By: Romina S. Cortellucci - Published: May 26, 2012 • References: budweiser & creativity-online
The action-packed Budweiser 'The Great Preparation' commercial gets fans fired up for UFC. Created by the ad agency Africa for the beer company, the commercial uses a high production value and was directed by Armando Bo. The cinematic advertisement features Brazilian UFC fighter Anderson Silva entering the typical showdown at a country bar. UFC fans will also notice other fighters making cameos in the commercial.

Trouble is definitely brewing, as Silva asks for a Bud so does the man and legend Steven Seagal. With only one Bud left in the bar, the showdown begins.

The video flashes back to Silva's intensive training regiment, which spoofs cinematic classics such as The Karate Kid, Kill Bill and others. However, the video ends on a cliffhanger, sadly finishing before any real confrontation begins between the two. Stats for Fighter Beer Ads Trending: Older & Chilly
Research: 1,316 clicks in 208 w
Interest: 1.8 minutes
Concept: Budweiser The Great Preparation
Related: 61 examples / 47 photos
Segment: Males, 12-55
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