The 'Hahn: Non-Stick Beer Mat' Video Fixes Drinking Issues

By: Senduran Bhakthakumaran - Published: • References: adland & creativecriminals
The 'Hahn: Non-Stick Beer Mat' commercial is straight-faced and hilarious. In this ad, Hahn is asked to develop a solution for soggy, sticky beer mats that like to come along for the ride when drinkers try to lift their bottle from their mats.

The test subject of the video sits at a table with a Hahn Super-Dry beer mat drinking a Hahn Super-Dry beer and goes to place his beer on the mat. When he lifts his drink, sure enough, the coaster follows. The scientist standing next to him then sizes up the beer mat and leaves only to return with a gigantic Han Super-Dry beer mat table. The test subject then tests the table out as well, and the result did not solve the issue. Therefore the problem is labelled PROJECT IN DEVELOPMENT.

The commercial is a fun and quirky way to promote the Hahn brand. Stats for Giant Beer Coaster Ads Trending: Older & Mild
Traction: 855 clicks in 127 w
Interest: > 3 minutes
Concept: Giant Beer Coaster Ads
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: propaganda poster drinking ads, diet-specific booze guides, and bicycle beer sadlebags.