The Ginsters Vegan Mexican Chilli Empanada is Premium
Michael Hemsworth — November 11, 2020 — Marketing
The Ginsters Vegan Mexican Chilli Empanada is one of the latest offerings from the brand in the UK that will provide consumers with a traditional option to pick up when looking to satisfy their hunger in a meat-free manner.
The product is made with the Gold&Green Foods plant-based meat alternative from the Helsinki-based brand and includes a range of additional high-quality ingredients. This includes piquant pepper and ancho chilies in a Mexican-style sauce that has been combined with marinated Pulled Oats, which consists of a high-protein mix of oats, peas and faba beans.
Managing Director Kieran Hemsworth spoke on the new Ginsters Vegan Mexican Chilli Empanada saying, "This exciting range extension will continue to broaden appeal within the pre-family market, demonstrating that savory pastry is a category of innovation which we continue to lead. The debut of Pulled Oats into UK savoury pastry, alongside contemporary flavors in this range, will expand our core snacking and vegan offering – two increasingly popular trends that will continue to boom."
The product is made with the Gold&Green Foods plant-based meat alternative from the Helsinki-based brand and includes a range of additional high-quality ingredients. This includes piquant pepper and ancho chilies in a Mexican-style sauce that has been combined with marinated Pulled Oats, which consists of a high-protein mix of oats, peas and faba beans.
Managing Director Kieran Hemsworth spoke on the new Ginsters Vegan Mexican Chilli Empanada saying, "This exciting range extension will continue to broaden appeal within the pre-family market, demonstrating that savory pastry is a category of innovation which we continue to lead. The debut of Pulled Oats into UK savoury pastry, alongside contemporary flavors in this range, will expand our core snacking and vegan offering – two increasingly popular trends that will continue to boom."
Trend Themes
1. Plant-based Snacking - There is an opportunity for brands to innovate meat alternatives into convenient, portable snacks.
2. Innovative Flavor Combinations - Consumer tastes are evolving and there is an opportunity for brands to create unique flavor profiles for traditional snacking options.
3. Growth of Veganism - As more consumers adopt a vegan lifestyle, there is an opportunity for brands to expand their product offering in this market.
Industry Implications
1. Convenience Snack Foods - Traditional snack food brands can innovate by incorporating meat alternative options and unique flavors into their products.
2. Plant-based Meat Alternatives - Brands could create new meat alternative products tailored to the snacking market, meeting consumer demand for convenient, on-the-go options.
3. Vegan Food Products - As more consumers adopt a vegan lifestyle, there is a growth opportunity for businesses in vegan food products, including savory snack options.
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