Nerd's Skin Care Rebranding Reflects Its Scientific Background

 - Aug 26, 2016
References: pearlfisher & thedieline
The scientific skin care brand 'Nerd' enlisted the creative agency 'Pearlfisher' to design new packaging for its products.

Nerd uses science to back up the effectiveness of its cosmetic items as well as to fuel the research that goes into making them. It studies "the unique properties of the human microbiome" and creates skin care products in response to the information it finds. The packaging of this scientific skin care line had to be changed in response to the brand's unique approach and so Pearlfisher created simple black and white containers.

With clean packaging and subtle gold accents, this skin care line is able to let the products speak for themselves rather than using over-the-top designs to declare it superior to others.