Nøie makes customized skincare that takes individual skin profiles into consideration and addresses their unique needs with scientifically proven ingredients. The Copenhagen-based company was founded to support people who are suffering with skin conditions like acne, psoriasis and eczema, and it provides specific solutions to their problems with scientifically proven ingredients.
The company relies on a large database of skin profiles, or "skin families," so that an algorithm can match customers to the right products for their needs. Nøie makes everything from face creams and cleansers to sunscreen, as well as body care solutions that are packaged by the pump and tube.
Thanks to its custom formulas, Nøie reports that "78% of all Nøie users experience an improvement after 30 days."