Last year, the 'Pin Collective' was created from Pinterest's Studio team and its external network of Pinterest content creators has been so successful, it is launching an entire platform devoted to facilitating even more collaborations.
Pin Collective is now available to all advertisers through its custom platform, making it possible for brands and agencies to create fitting Pinterest campaigns in the span of just 10 to 14 days.
On the platform, brands are able to submit a brief and then review applications from potential content creators. Once a collaborator has been selected, communication unfolds on the platform to see the project to completion. As it stands, Adidas Originals has already made use of the platform in collaboration with Liz Chernett, who photographed 12 stylish images to show off the brand's versatile Stan Smith shoe.