Customer engagement platform 'Pegasystems' have launched the 'Pega Retail Advisor,' an AI powered consumer self-service advisor.
Pega lets retailers add contextual self-service resources to existing digital touch-points for consumers. Pega is able to track consumer information as they navigate online retailers and can access data like browsing history, previous purchase details, marketing engagement and service calls. Using this information, the Pega Retail Advisor engages a AI window that determines what information the customer is seeking. This process allows sales associates to provide the genuine, knowledgeable information the consumer is looking for instead of active sales tactics that can drive customers away. This way, trust is engendered into the sales associates relationship with the client.
With the Pega Retail Advisor, retailers are able to ensure more positive interactions with their clients, resulting in increased sales and retention.
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