This Nike Shoebox is Crafted from Coffee Lids and Milk Containers

 - Mar 15, 2018
References: miniwiz & yankodesign
The fashion industry is notorious for being quite wasteful, so this Nike shoebox identifies what could be done to make footwear packaging a little less wasteful and lot more functional.

Designed by Arthur Huang for NikeLab, the Air Max 1 Royal shoebox is crafted from recycled materials including coffee lids and milk containers, which make it a more durable piece of packaging. This enables it to be used after purchase to store your shoes or even as an organizer container rather than simply discarding it immediately to extend the shelf life of the packaging.

The conceptual Air Max 1 Royal Nike shoebox identifies how recycled materials hold strong merit in the fashion industry to help reduce waste and the need for virgin resources.