Steel Awning Facades

The New Miu Miu Tokyo Flagship Store is Understated and Box-Like

15 years after completion of a Prada location across the street, Basil-based Herzog & de Meuron have created a dazzling Miu Miu Tokyo flagship store. The solid steel structure is understated and boasts a mesmerizing giant steel awning that creates towering slanted interior walls.

The Swiss architecture firm designed a compelling interior that features textured copper sheeting on the exterior tilted walls contrasted against bright green wallpaper that matches some of the seating. The store also boasts delicate copper clothing racks sparsely placed to emphasize the high ceilings.

Located in Tokyo's Aoyama district, the storefront is a warm space that is likely so expertly executed due to the longtime working relationship between the brand and the firm.

Steel Awning Facades
Utilizing steel awning facades in architecture creates visually captivating structures and unique interior spaces.
Textured Copper Sheeting
Using textured copper sheeting on exterior walls adds visual interest and enhances the overall design aesthetic.
High Ceiling Emphasis
Highlighting high ceilings in retail spaces with sparsely placed clothing racks accentuates the grandeur of the interior.

Sectors Adopting This

Architecture
Integrating steel awning facades and textured copper sheeting in architectural projects opens up opportunities for innovative and visually striking designs.
Interior Design
Incorporating unique elements like high ceilings and textured copper sheeting in interior design creates captivating and memorable spaces.
Retail
Using design techniques such as high ceiling emphasis and unique façades attracts customers and enhances the shopping experience.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 73%
Freshness 8%