Category
Lifestyle
Poultry Platforms
Trend cluster
Category
Matcha
Menu
Brands capitalize on the trendiness of matcha powder by releasing dedicated menus.
7.3
Trend score
Trend
What is the Matcha Menu trend?
Matcha Menu: Matcha has taken social media by storm, with consumers looking to experience each cafe and brand's unique take on the trendy flavor. This has led brands to release themed menus entirely dedicated to matcha products, offering their take in hopes of attracting a dedicated consumer base.
Insight
The consumer insight behind the Matcha Menu trend
Social media has played a key role in matcha’s rise, with a growing number of users now documenting and rating local cafes based on how well they use the ingredient. In response, QSR brands are beginning to see that matcha has become a gateway for trial—consumers are more likely to engage with brands that feature it on their menus. By tapping into this demand, brands can position themselves as dependable destinations for quality, on-trend beverages and maintain a steady audience.
Trend themes
Themes within the Matcha Menu trend
Three behaviours holding the trend together01
Global Matcha Enthusiasm
Consumers across the globe are increasingly intrigued by matcha's unique taste and potential health benefits, leading brands to create dedicated matcha product menus.
02
Experiential Dining
With social media influencing the culinary scene, brands are crafting unique dining experiences centered around matcha to attract and engage trend-focused consumers.
03
Function-Forward Ingredients
There's a growing interest in ingredients like matcha that promise both flavor and health benefits, prompting brands to innovate with their use in varied product offerings.
Industry implications
What the Matcha Menu trend means for industry
Where the trend changes the playbookFor
Foodservice
Cafes and restaurants are expanding their culinary repertoires by introducing specialty menus that emphasize trending ingredients like matcha to draw in health-conscious patrons.
For
Beverage
Beverage companies are experimenting with new flavor profiles by integrating matcha into a variety of drink formats to cater to evolving consumer preferences.
For
Hospitality
The hospitality industry is exploring themed culinary experiences featuring matcha to enhance their competitive edge and attract a niche market of enthusiasts.
Workshop question
How can your brand authentically align itself with fleeting trends?
Trend signals
Trend signals for Matcha Menu
Trend score 7.3 out of 10, from popularity 84%, activity 82%, freshness 52%.
Popularity84%
Activity82%
Freshness52%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Matcha Menu trend
8 featured examples from Mar 28, 2024 to Oct 5, 2025CategoryMarketing
Fresh Matcha-Centric Beverages
Pret A Manger Launches its New Matcha Menu
The trend of expanding matcha-centric beverage options reflects innovation potential within the competitive landscape of specialty drinks.
CategoryLifestyle
Cheesy Matcha-Packed Pizzas
The Pizza Hut Matcha Cheese Stuffed Crust Pizza is Only in Brunei
The introduction of novel flavors like matcha in fast food menus represents an opportunity for chains to differentiate in a competitive market.
CategoryLifestyle
Sweet Matcha-Infused Pizzas
The Pizza Hut Handy Melts Matcha is a Japan Exclusive
The creation of matcha-infused pizzas illustrates the potential for businesses to explore unique flavor pairings that redefine traditional food items.
CategoryLifestyle
Creamy Cloud-Inspired Matcha Drinks
These New Matcha Drinks are Only at Krispy Kreme UAE
The beverage industry is capitalizing on global flavors by incorporating unique ingredients into familiar products to attract diverse consumer demographics.
CategoryLifestyle
Matcha-Themed Donut Shop Menus
Randy’s Donuts Matcha Line Features Four Options
The rise of matcha-themed donuts illustrates the unique potential for growth in the specialty dessert market.
CategoryLifestyle
Expansive Cafe Matcha Menus
The Dutch Bros. Matcha Menu Has a Wide Number of Options
The cafe industry continues to thrive by continuously refreshing drink offerings with diverse and trend-forward options like matcha-infused beverages.
CategoryLifestyle
Matcha-Packed Convenience Store Treats
The 7-Eleven Japan Meccha Matcha Menu Celebrates Springtime
The incorporation of premium, culturally significant ingredients like matcha into convenience store menus reveals opportunities for retailers to enhance their product assortments.
CategoryLifestyle
Furniture Retailer Matcha Menus
The 2024 IKEA Japan Matcha Fair Has Five Exclusive Sweets
Innovating within the food industry to create novel flavor combinations that cater to evolving consumer tastes.
