The Kellogg’s Crunchy Nut cereal products have been announced by the brand in the UK as an expansion of its portable portfolio of products that will accommodate the ever-increasing number of consumers eating out of the house.
The range now includes the Granola Fusion and Breakfast Topper, which are intended to provide an all-in-one product and a way to enhance favorite recipes, respectively. The products all target the rising number of consumers opting to partake in "deskfasting," which consists of them eating at their desk at the office instead of at home.
The Kellogg’s Crunchy Nut cereal products are focused on versatility to let consumers customize them to their needs or preferences and make them a greater part of their everyday routine.
What's Driving This Trend
- Portable Breakfast Products
- Brands can introduce more all-in-one products to accommodate busy consumers who choose to eat on-the-go.
- Customizable Cereal Products
- Brands can introduce cereals that offer various customization options to meet the unique preferences of consumers.
- Deskfasting Options
- Brands can introduce products that are specifically marketed towards the trend of deskfasting to meet the needs of busy consumers.
Who This Affects Most
- Food and Beverage Industry
- Manufacturers can explore new product innovation opportunities within the breakfast category to meet the preferences of consumers and increase their market share.
- Workplace Wellness Industry
- Management consulting firms can explore product opportunities focused on workplace wellness to attract corporate clients to improve employee productivity and satisfaction.
- Meal Delivery Industry
- Food delivery companies can introduce breakfast delivery options for people who prefer to eat at their desk, expanding their service to a new consumer segment.
