Judging by his recent work for the Common Man restaurant and bar in Melbourne, Australia, it would be difficult to accuse Josip Kelava of pretentiousness. The Melbourne-based, Croatian-born art director and photographer recently designed a slew of logos and prints for the down-to-earth eatery that appeals to honest appetites and comforts.
The Common Man restaurant caters to the working men and women of the city in which it resides. Its menu is brimming with a selection of hearty meals and refreshing beers that are sure to satisfy the appetite one acquires after a long day's work.
Kelava's graphic design manages to be slick and punchy while communicating the everyday appeal of its client. This is effective branding, as it distinguishes the restaurant from its competitors while staying true to the restaurant's business model.