Reduced meat diets are gaining popularity amongst consumers who are seeking to lead a healthier lifestyle and/or decrease their carbon footprint, which is seeing new products like The Impossible Cheeseburger from Red Robin.
Set to launch Monday, April 1 the burger is made with an Impossible Burger patty, which boasts a delicious plant-based profile that will satisfy meat cravings in a different way. The burger will come topped with red onions, lettuce, pickles, tomatoes, mayo and Red Robin's signature pickle relish along with your choice of cheese on a fluffy sesame seed bun.
The Impossible Cheeseburger from Red Robin will be priced at $14.69 and will be served with Bottomless Steak fries to enhance the overall value of the meal.
Image Credit: Red Robin
Why This Trend Is Growing
- Reduced Meat Diets
- Opportunity for QSR chains to develop more meat-free burger options to cater to the growing demand from consumers seeking healthier and more sustainable food choices.
- Plant-based Burgers
- Innovation potential for food companies to create plant-based burger patties that closely mimic the taste and texture of real meat, offering a satisfying alternative for meat lovers.
- Value-added Meal Deals
- Potential for QSR chains to offer meal deals that provide enhanced value by including extras like bottomless fries, appealing to cost-conscious consumers.
Industries Being Reshaped
- Quick Service Restaurants
- QSR chains have an opportunity to capitalize on the rising trend of reduced meat diets by expanding their meat-free burger offerings, attracting more health-conscious customers.
- Plant-based Food Industry
- The plant-based food sector can seize the opportunity to develop innovative, flavorful, and high-quality burger patties to cater to the increasing demand for plant-based meat alternatives.
- Food Service Industry
- The food service industry, particularly QSR chains, can benefit from incorporating value-added elements into their meal deals to create a more appealing proposition and increase customer satisfaction.
