Ice tea beverage brand Brisk, which is owned by the Pepsi Lipton Partnership, is looking to expand on its appeal by becoming the new OpTic Gaming sponsor and displaying its logo on the front of the OpTic team player jerseys.
The specific brand being promoted in this case is Brisk Mate, an energizing ice tea beverage that is designed to bring together the refreshing flavor of ice tea with the energizing qualities of the South American beverage 'mate'. This marks the first ever logo sponsorship embraced by OpTic Gaming in its history.
The consumption of energy drinks has long been associated with competitive and casual gaming culture, which is why Brisk has gone ahead and not just become a gaming sponsor, but done so in the hopes of promoting a product specifically targeting gamer demographics.
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