What is the trend of single-serve indulgences?

The single-serve format of M&M's Fun Cups creates an opportunity for other indulgent treats to be repackaged in the same way.

What is the trend of texture-rich snacks?

The texture-rich aspects of M&M's Fun Cups could inspire similar snack products that offer more than just one flavor.

What is the trend of multipack convenience?

The multipack convenience of M&M's Fun Cups offers an opportunity for other products to be repackaged in the same way for sharing and portion control.

What are the implications for the ice cream alternatives industry?

M&M's Fun Cups could inspire new alternatives to traditional ice cream that incorporate candy or texture-rich elements.

What are the implications for the snack foods industry?

The texture-rich aspects of M&M's Fun Cups make them a great fit for the snack food industry.

What are the implications for the food packaging industry?

The multipack and single-serve format of M&M's Fun Cups offers an opportunity for innovation in the field of food packaging.

Candy-Filled Ice Cream Cups : fun cups

Candy-Filled Ice Cream Cups

M&M’s Single-Serve Fun Cups are Filled with Candy & Chocolate Swirls

Laura McQuarrie — July 4, 2019 — Lifestyle

References: grocery.walmart & delish

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M&M's Fun Cups offer a texture-rich treat in a convenient 55-gram single-serve portion that's filled with vanilla-flavored reduced fat ice cream, M&M’s Minis and swirls of chocolate. These convenient summer snacks are sold in packs of 10, which makes them not just ideal for stashing in the freezer for when a sweet tooth strikes but also perfect for serving at birthday parties, picnics and other occasions that offer an opportunity to share with a group.

The candy-filled ice cream cups for kids and kids at heart boast just 130 calories, offering an effortless way for people to refresh themselves with a portion-controlled product. Although consumers could easily create this M&M's ice cream treat at home with the right ingredients, the prepackaged cups are especially appealing for their size and multipack format.

Trend Themes

Single-serve Indulgences — The single-serve format of M&M's Fun Cups creates an opportunity for other indulgent treats to be repackaged in the same way.
Texture-rich Snacks — The texture-rich aspects of M&M's Fun Cups could inspire similar snack products that offer more than just one flavor.
Multipack Convenience — The multipack convenience of M&M's Fun Cups offers an opportunity for other products to be repackaged in the same way for sharing and portion control.

Industry Implications

Ice Cream Alternatives — M&M's Fun Cups could inspire new alternatives to traditional ice cream that incorporate candy or texture-rich elements.
Snack Foods — The texture-rich aspects of M&M's Fun Cups make them a great fit for the snack food industry.
Food Packaging — The multipack and single-serve format of M&M's Fun Cups offers an opportunity for innovation in the field of food packaging.

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