M&M's Fun Cups offer a texture-rich treat in a convenient 55-gram single-serve portion that's filled with vanilla-flavored reduced fat ice cream, M&M’s Minis and swirls of chocolate. These convenient summer snacks are sold in packs of 10, which makes them not just ideal for stashing in the freezer for when a sweet tooth strikes but also perfect for serving at birthday parties, picnics and other occasions that offer an opportunity to share with a group.
The candy-filled ice cream cups for kids and kids at heart boast just 130 calories, offering an effortless way for people to refresh themselves with a portion-controlled product. Although consumers could easily create this M&M's ice cream treat at home with the right ingredients, the prepackaged cups are especially appealing for their size and multipack format.
Why This Trend Is Growing
- Single-serve Indulgences
- The single-serve format of M&M's Fun Cups creates an opportunity for other indulgent treats to be repackaged in the same way.
- Texture-rich Snacks
- The texture-rich aspects of M&M's Fun Cups could inspire similar snack products that offer more than just one flavor.
- Multipack Convenience
- The multipack convenience of M&M's Fun Cups offers an opportunity for other products to be repackaged in the same way for sharing and portion control.
Industries Being Reshaped
- Ice Cream Alternatives
- M&M's Fun Cups could inspire new alternatives to traditional ice cream that incorporate candy or texture-rich elements.
- Snack Foods
- The texture-rich aspects of M&M's Fun Cups make them a great fit for the snack food industry.
- Food Packaging
- The multipack and single-serve format of M&M's Fun Cups offers an opportunity for innovation in the field of food packaging.
