The Bundaberg Rum x Doctor Proctor's flavored beef jerky is a new offering created in partnership between the two brands to provide consumers with an unexpectedly flavorful meat snack option to try out. The products are being launched in Australia and include the Chilli Rum and Rum & Cola flavors, which are both made using 100% Australian beef. The products will be available at convenience stores across the country for consumers to try out as a high-quality, flavorful variety for satiating their hunger between meals.
The Bundaberg Rum x Doctor Proctor's flavored beef jerky was spoke on further by Managing Director at Doctor Proctor's Beef Jerky Dave Proctor who said, "Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein. I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our ecommerce store – it truly is a snack that all Australians will enjoy.”