Western Breakfast Sushi

Sushiro Reinvents the Traditional Egg Sushi with a Twist

Egg sushi is commonly served in Japan as a square piece of egg secured over a ball of rice by a small seaweed belt—but Sushiro's newest sushi dish updates this with a fun twist.

Omurice is a traditional dish that uses an omelette to encase a bed of rice. Sourcing this as half of the inspiration for the unique sushi dish, the Japanese restaurant introduced Omurice Sushi, prepared in the same way and served with a traditional drizzle of ketchup on top. To make this dish even more novel, Sushiro's creation includes a meat sauce filling.

Although sushi is most sought-after as a lunch or dinner item, this novel item on the child menu at Sushiro makes it perfectly acceptable to eat at almost any time of the day.

Breakfast Sushi
Innovative fusion of traditional breakfast and sushi presents an opportunity for creative menu offerings in the food industry.
Meat-filled Sushi
Inclusion of meat filling in sushi introduces a new range of sushi options and provides an opportunity for innovation in the sushi industry.
Child Menu Innovations
Incorporation of interesting and fun dishes on the child menu presents an opportunity to attract more customers and increase revenue in the food and restaurant industry.

Where This Applies

Food Industry
The food industry has an opportunity to create unique and fusion dishes inspired by traditional breakfast and sushi, and elevate sushi dish options by including meat fillings.
Restaurant Industry
The restaurant industry can innovate further by introducing exciting and fun dishes in their child menu offerings to attract and retain customers.
Culinary Arts Industry
Opportunities for culinary arts professionals to experiment with new flavor profiles and create innovative dishes that blend traditional breakfast and sushi ingredients together.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 44%
Activity 61%
Freshness 8%