Pregnant women are advised against eating sushi but thanks to Kanetsu Sushi, this beloved food no longer has to be off-limits to expectant mothers. This sushi innovation was developed by a sushi chef, an obstetrician and a gynecologist, and it gets its name from the word "Kanetsu," meaning "heated" in Japanese.
Boxes of Kanetsu Sushi feature chef-selected sashimi-grade fish from the market, which is then heated until the middle reaches an optimal 75°C (167°F) temperature for more than a minute to limit the chances of food poisoning. Following this, the sushi undergoes a quick freeze in a liquid-based freezer for the purposes of preventing bacterial growth and retaining the utmost freshness of the fish without causing the formation of excess ice crystals.
This pregnancy-safe sushi is set to go on sale as of November for ¥6,900 ($46 USD) per box.
What's Driving This Trend
- Pregnancy-safe Food Products
- Opportunity for developing and marketing pregnancy-safe versions of other popular foods.
- Collaborative Product Development
- Collaboration between experts from different fields to create innovative products.
- Temperature-sensitive Foods
- Development of technology for heating and freezing perishable foods to decrease chances of food poisoning.
Who This Affects Most
- Food and Beverage
- Industry can leverage this innovation to expand their offerings to pregnant women.
- Healthcare
- Industry can consider partnering with other industries to create innovative health products.
- Technology
- Industry can contribute by developing technology that enables temperature control in perishable foods.
