Situated on Manhattan’s Upper West Side, Sushi Masu delivers a refined yet inviting culinary experience, just moments from Central Park.
Now through September 1, 2025, the restaurant is offering its signature 16-course omakase at a special seasonal rate of $78 per guest (formerly $88). With seating limited to 10 at the chef’s counter, diners enjoy an immersive and personalized encounter, observing the artistry behind each course. As such, the menu showcases pristinely sourced seafood flown directly from Tokyo’s Toyosu Market, honoring both seasonality and precision.
Complementing the omakase, Sushi Masu debuts its 'Masu Picnic Box,' a thoughtfully composed, two-tier set ideal for al fresco dining. Priced at $48, it includes "eight premium nigiri selections and three signature rolls (spicy tuna, king salmon, and yellowtail), available Saturdays and Sundays from 12–2 PM." Enhanced by a curated sake program, Sushi Masu stands out as a discreet yet exceptional destination within New York’s sushi landscape.
Image Credit: Sushi Masu
What's Driving This Trend
- Immersive Dining Experiences
- The rise of intimate and personalized dining events, such as the 16-course omakase at a sushi counter, offers a unique blend of entertainment and gastronomy.
- Curated Takeout Innovations
- The emergence of premium, curated takeout options like the 'Masu Picnic Box' reflects a growing demand for high-quality, convenient dining experiences that can rival in-restaurant meals.
- Source-conscious Cuisine
- Emphasizing seasonality and direct sourcing from markets like Tokyo’s Toyosu Market highlights a commitment to quality and authenticity that appeals to increasingly discerning consumers.
Who This Affects Most
- Gourmet Restaurants
- New approaches in fine dining, offering exclusive experiences such as the 16-course sushi omakase, redefine customer expectations for engagement and quality.
- Luxury Takeaway Services
- A shift towards upscale takeout options, demonstrated by offerings like the 'Masu Picnic Box,' caters to a niche market seeking restaurant-quality food at home or outdoors.
- Sustainable Seafood Suppliers
- The demand for sustainably-sourced seafood, directly imported from renowned markets like Toyosu, is driving innovation in supply chains dedicated to freshness and traceability.
