Interactive Building Spires

People Can Control the WTC Spire's Color with the Edison Floor

The 'Edison Floor' installation lets park-goers control the color of the spire that tops the World Trade Center in New York City. The interactive project is on display at Brooklyn Bridge Park, giving it one of the best views of the iconic Lower Manhattan skyline in any of the five boroughs.

The installation comes with three separate activities, all of which manipulate the color of the WTC's spire. One of the activities, called "Edison's Light Bulb," encourages people to work together. By jumping around on a lit-up digital floor, they must reflect electrical "current" into a light bulb image. When successful, that bulb glows one of five colors, and the WTC's spire does as well.

In commemoration of the US National Parks Service's 100th anniversary, it is only natural that Edison Floor takes place in the beautiful Brooklyn park.

Interactive Displays
The use of interactive displays in public spaces allows for engaging and immersive experiences.
Collaborative Activities
Activities that require cooperation and teamwork create opportunities for social interaction and connection.
User-controlled Experiences
Giving users the ability to control and personalize their experiences enhances engagement and satisfaction.

Where This Applies

Entertainment
Implementing interactive displays in entertainment venues can attract and captivate audiences.
Tourism
Integrating user-controlled experiences into tourist attractions can enhance visitor engagement and enjoyment.
Event Planning
Incorporating collaborative activities in event planning allows for unique and interactive experiences for attendees.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 2%
Freshness 8%

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