DGT has put on an exhibit at Baselworld 2014, titled Compressed Time. The work is made up of hundreds of dangling metal watch plates for a symbolic representation.
The exhibition was put on for Citizen, a watch company that wanted the firm to showcase their products in a way that was forward-thinking and provoking. When looking up at the design, it seems as if thousands of shimmering stars are hanging from the ceiling of the room, reflecting the light shining from various corners. The exhibit is intended to be slightly overwhelming, making viewers think about their place in the universe, and just how vast the solar system actually is. Hopefully Compressed Time will also result in a few sales for the Citizen watch company.
Photo Credits: designboom, dgtarchitects
What Makes This Trend Stand Out
- Symbolic Representation
- There is an opportunity for disruptive innovation in creating symbolic representations of products or concepts.
- Forward-thinking Exhibition Design
- The exhibition design industry can explore disruptive innovations in creating forward-thinking and thought-provoking displays.
- Interactive Light Installations
- There is potential for disruptive innovation in creating interactive light installations that provide an overwhelming and immersive experience.
Sectors Adopting This
- Watch Industry
- The watch industry can benefit from disruptive innovations in showcasing their products in unique and captivating ways.
- Exhibition Design Industry
- The exhibition design industry can explore disruptive innovations in creating immersive and thought-provoking displays for their clients.
- Lighting Industry
- The lighting industry has an opportunity for disruptive innovation by creating interactive light installations that create visually stunning experiences.
