Oktoberfest-Inspired Candies

These Caramel Sweets Feature a Beer and Pretzel Flavor

These unique caramel sweets from Liddabit Sweets will definitely appeal to those with a love for all things boozy and sweet. Crafted in New York with a mixture of heavy cream, cane sugar, organic maple syrup, plus Brooklyn Brewery’s Brown Ale and East India Pale Ale, sugar and bits of Martin’s pretzels, these chunky caramels are like being able to get a taste of Oktoberfest any time of the year.

Each bag contains 24 Beer & Pretzel Caramels, serving as a winning treat that will sate your cravings for something sweet, salty and alcohol-infused. If you're still not sold on this combination, Liddabit Sweets names this its top selling caramel flavor and describes that they have a "cult following."

Boozy Sweets
Creating unique candies that combine alcohol flavors with sweet treats presents disruptive innovation opportunities in the confectionery industry.
Flavor Combination
Experimenting with unconventional flavor combinations, such as beer and pretzel, opens up disruptive innovation opportunities in the food and beverage industry.
Year-round Oktoberfest
Developing products that capture the essence of seasonal events, like Oktoberfest, all year long offers disruptive innovation opportunities in the food industry.

Who This Affects Most

Confectionery
Exploring new ways to incorporate alcohol flavors into candies presents disruptive innovation opportunities in the confectionery industry.
Food and Beverage
Experimenting with unconventional flavor combinations in food and beverages opens up disruptive innovation opportunities in the industry.
Food
Creating products that capture the essence of seasonal events like Oktoberfest offers disruptive innovation opportunities in the food industry.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 12%
Freshness 8%