Starbucks is Launching Beyond Meat Sandwiches Across the UAE & Kuwait
Laura McQuarrie — January 23, 2021 — Lifestyle
References: beyondmeat & livekindly.co
Across the UAE and Kuwait, Starbucks recently launched two new Beyond Meat sandwiches, helping to meet the growing demand for plant-based options. These new meatless menu items were developed with Beyond Meat to suit local taste preferences.
The Beyond Meatball Arabian Ciabatta takes the form of a soft sandwich with plant-based Beyond Beef with fresh labneh and baby spinach, while the Beyond Meat Triple Cheese Wrap offers a different take on the same plant-based protein alternative with three kinds of cheese (red cheddar, mozzarella and feta), bell peppers and marinara sauce in a tortilla wrap. The meatless menu options follow the launch of the Beyond Meat Breakfast Sandwich at Starbucks stores in the UK.
The Beyond Meatball Arabian Ciabatta takes the form of a soft sandwich with plant-based Beyond Beef with fresh labneh and baby spinach, while the Beyond Meat Triple Cheese Wrap offers a different take on the same plant-based protein alternative with three kinds of cheese (red cheddar, mozzarella and feta), bell peppers and marinara sauce in a tortilla wrap. The meatless menu options follow the launch of the Beyond Meat Breakfast Sandwich at Starbucks stores in the UK.
Trend Themes
1. Plant-based Options - The growing demand for plant-based options presents an opportunity for food and beverage companies to innovate and expand their menus.
2. Collaboration with Beyond Meat - Partnering with Beyond Meat to develop new meatless menu items presents an opportunity for companies to align with consumer demand for plant-based options and differentiate their offerings from competitors.
3. Localized Menu Development - Developing plant-based menu items that suit local taste preferences presents an opportunity for companies to cater to the unique needs of different markets and appeal to a wider range of consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to innovate and expand their offerings by developing and promoting plant-based options that meet the growing demand for healthier, more ethical food choices.
2. Plant-based Meat Alternatives - Companies in the plant-based meat alternative industry have an opportunity to collaborate with food and beverage companies and expand their reach by offering their products as a meat substitute in menu offerings.
3. Localization Services - Localization services for food and beverage companies offer an opportunity to develop plant-based menu items that cater to the unique needs and preferences of different markets, contributing to increased customer satisfaction and loyalty.
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